The Jennie Wade House Museum

No other Civil War battlefield, or perhaps any historic site in America, is as commercialized, iconized, and marketed as Gettysburg, Pennsylvania. In Gettysburg: Memory, Market, and an American Shrine (2003), the historian Jim Weeks explores the ways Gettysburg has been sold and consumed, declaring a Gettysburg visit to be “themed entertainment” and comparing the battlefield to the tourist traps of Gatlinburg, Tennessee, and Niagara Falls (p. 172). Certainly the marketing and commercialization of Gettysburg have become as central to the three-day battle of July 1–3, 1863, as the fighting at Little Round Top or biographies of Gen. Robert E. Lee or Gen. George Meade. Though the battlefield, administered by the National Park Service (nps), stands as the central attraction, multiple vernacular, commercial sites have emerged over the years to capitalize on this pivotal battle and the emerging heritage tourism industry. The battlefield itself remains the primary educational tool

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