Drink wisely Australians, but keep drinking
Does the alcohol industry in Australia frame the discourse on alcohol to maintain hegemony
Bibliographic Data
| ID | 5716007 |
|---|---|
| Authors | Rachel Joanne Pietracatella (Edith Cowan University), Danielle Brady (0000-0002-6508-6197, Edith Cowan University, corresponding author) |
| Year | 2016 |
| Volume | 160 |
| Issue | 1 |
| Pages | 53-66 |
| Publication date | 2016-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media International Australia (JOURNAL) |
| Journal identifiers | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x16651136 |
| OpenAlex | W2432863653 |
| Language | EN |
| Citations received | 8 |
| References cited | 28 |
Public health literature proposes that the Australian alcohol industry-funded organisation DrinkWise is a Social Aspects Public Relations Organisation (SAPRO) that favours industry over public interests by deploying ineffective alcohol harm reduction strategies. This research addresses a gap in the critical public relations literature by investigating these claims through an examination of DrinkWise's source media content. Content and rhetorical framing analysis revealed how the organisation framed the alcohol issue, as well as identifying the messages and message audiences of their media releases. Results supported extant research suggesting that DrinkWise is insulating the alcohol industry against evidence-based public health harm reduction strategies, by engaging in agenda building through industry-friendly framing of the alcohol issue, and dissemination of information subsidies to elites and policy-makers. We discuss the conclusions through a lens of hegemony and develop an argument that DrinkWise media relations is a strategy to maintain a hegemonic individual responsibility ideology
Advertising · Alcohol industry · Business · Critical discourse analysis · Discourse analysis · Harm · Hegemony · Ideology · Media studies · Political science · Politics · Public health · Public relations · Rhetorical question · Sociology · Crime, Deviance, and Social Control · Engineering · Law · Medicine · Nonprofit Sector and Volunteering · Substance Abuse Treatment and Outcomes
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A New Development in Front Group Strategy
Logics of (dis)engagement
Part of Culture or Toxic Substance? Realities in Transition in Australian and Canadian Alcohol Policy Documents
Risk Society
Content analysis
Doing News Framing Analysis
Do “Moderate” Drinkers Have Reduced Mortality Risk? A Systematic Review and Meta-Analysis of Alcohol Consumption and All-Cause Mortality
Knowledge Claims in Rhetorical Criticism
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Do consumers ‘Get the facts’? A survey of alcohol warning label recognition in Australia
The illusion of righteousness
Public Health, Academic Medicine, and the Alcohol Industry’s Corporate Social Responsibility Activities
Framing Bias
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Framing
Drinkwise, Enjoy Responsibly
Media Discourse and Public Opinion on Nuclear Power
| Unique citing works | 8 |
|---|---|
| Citations per year | 1 |
| Citation span | 2018 - 2026 (9) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |