Colonised by a rich pākehā

The metaphorical characterisation of the Internet Mana alliance

Bibliographic Data

ID5716437
AuthorsRachel Peters (0000-0002-3383-5384, Auckland University of Technology), Darryl Hocking (0000-0002-7901-7221, Auckland University of Technology, corresponding author)
Year2022
Volume183
Issue1
Pages198-211
Publication date2022-05-01
Open AccessYes
TypeARTICLE
VenueMedia International Australia (JOURNAL)
Journal identifiersISSN: 1329-878X • E-ISSN: 2200-467X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1329878x211006215
OpenAlexW3150629398
LanguageEN
References cited12

In 2014, the Internet Mana alliance unsuccessfully ran in the New Zealand general election gaining just 1.42% of the party vote and failing to secure an electorate seat. The leaders of the alliance attributed their poor election result to the narratives constructed by the mainstream media, which they believed negatively influenced the public's perception of Internet Mana. This study agrees that the mainstream media was complicit in the alliance's poor election result, and drawing upon the discourse dynamics framework for metaphor analysis, it shows how these potentially damaging public narratives were predominantly constituted through complex sets of systematic metaphors which together created broader schematic frames or conceptual scenarios and carried certain evaluative and attitudinal perceptions. This analysis shows how systematic metaphors such as the internet mana alliance is a marriage of convenience and the internet mana alliance is a colonial trade were used to construct a negative public narrative

Alliance · Art · Epistemology · Linguistics · Literature · Mainstream · Media studies · Metaphor · Narrative · Perception · Political science · Public relations · Sociology · The Internet · World Wide Web · Computer Science · Discourse Analysis in Language Studies · Language, Discourse, Communication Strategies · Language, Metaphor, and Cognition · Law

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