Museum promotion and cultural salience

The agenda of the Athenian Acropolis Museum

Bibliographic Data

ID5717809
AuthorsNikos Zakakis (University of the Aegean), Philemon Bantimaroudis (0000-0002-1152-1392, University of the Aegean, corresponding author), Stelios Zyglidopoulo, Stelios Zyglidopoulos (0000-0003-2087-615X, University of Glasgow)
Year2015
Volume30
Issue4
Pages342-358
Publication date2015-08-08
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueMuseum Management and Curatorship (JOURNAL)
Journal identifiersISSN: 0964-7775 • E-ISSN: 1872-9185
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09647775.2015.1042514
OpenAlexW1612983100
LanguageEN
Citations received4
References cited21

This case study examines a process of agenda building in the context of cultural organizations. We chose the Acropolis Museum, as a new, emerging cultural organization in the European periphery which engages in public actions, in the form of symbolic initiatives, in order to set a specific cultural agenda for Greek and international media. We scrutinize seven symbolic initiatives publicized by the museum, as attributes that influence media content. We conclude that development of cultural/educational services, advertising and marketing, visitor/customer relations, partnerships, symbolic actions, special events, and supporting services constitute significant cultural attributes, which strategically become a part of the media agenda, thereby contributing toward the building of a museum agenda

Acropolis · Geography · Political science · Public relations · Sociology · The Symbolic · Visitor pattern · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Museums and Cultural Heritage

Tools

Open DOISci-Hub