Museums in the Covid-19 pandemic
The impact of economic stimulus policy and market strategy of the national palace museums in Taiwan
Bibliographic Data
| ID | 5718014 |
|---|---|
| Authors | Shu-Chi Shen (Department of Fine Art, School of Art, Southeast University, Nanjing, China), Tsai-Ching Liu (0000-0003-2004-0096, National Taipei University), Chung-Ping Albert Loh (University of North Florida), Chuan Shi Chen (0000-0002-6314-8171, National Taipei University, corresponding author), Chin-Shyan Chen (National Taipei University) |
| Year | 2024 |
| Volume | 39 |
| Issue | 2 |
| Pages | 238-251 |
| Publication date | 2024-03-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum Management and Curatorship (JOURNAL) |
| Journal identifiers | ISSN: 0964-7775 • E-ISSN: 1872-9185 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09647775.2022.2132989 |
| OpenAlex | W4305014691 |
| Language | EN |
| Citations received | 2 |
| References cited | 23 |
This research examines the impact of the voucher-based economic stimulus policy and market strategy on museum traffic during the COVID-19 pandemic in Taiwan. We apply a univariate time-series model (ARMAX) to daily-visit data of the National Palace Museums in Taiwan during 2016–2021, showing results that the consumption voucher program effectively did boost the number of visitors amid overall declines in tourists due to the lockdown. A comparison among the National Palace Museum branches further reveals that holding more outdoor art events by one branch induced a more potent effect of the stimulus policy. The findings suggest that outdoor art events can be a helpful strategy for museums, which traditionally rely on indoor art exhibitions, to mitigate the impact of a pandemic
2019-20 coronavirus outbreak · Archaeology · Business · Economic impact analysis · Economics · Exhibition · Geography · National monument · Pandemic · Univariate · Voucher · Art History and Market Analysis · Computer Science · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Medicine · Psychology
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| Unique citing works | 2 |
|---|---|
| Citations per year | 0,67 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |