Design demand of souvenirs to improve the brand value of museums

Bibliographic Data

ID5718211
AuthorsBu Yi Ding (School of Art and Design, LiaoNing Petrochemical University, Fushun, People’s Republic of China), Li He Sen (Kyonggi University, Gyeonggi University, Suwon-si, Republic of Korea, corresponding author), Wang Shu Yi (Kyonggi University, Gyeonggi University, Suwon-si, Republic of Korea)
Year2024
Volume39
Issue2
Pages252-271
Publication date2024-03-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueMuseum Management and Curatorship (JOURNAL)
Journal identifiersISSN: 0964-7775 • E-ISSN: 1872-9185
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09647775.2022.2111336
OpenAlexW4296586049
LanguageEN
Citations received2
References cited37

The main purpose of this study is to explore the design requirements that will affect the user satisfaction of museum souvenirs through experimental research in order to provide a scheme for museum souvenir design. The research shows that museum memorabilia play a role in enhancing the brand value of museums. Second, using the Delphi method, experts were gathered to summarise and screen the design elements, and a total of 13 design elements were identified. The Kano test was then conducted with experts, and the Kano properties of 13 design requirements and their impact on user satisfaction were determined. Finally, through a discussion of the experimental results, a design requirements model for museum souvenirs was constructed. The results of the study found that three types of models were constructed according to the Kano attributes of requirements that can be used by different types of museums

Business · Delphi · Delphi method · Kano model · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Marketing

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