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Survey Research

Bibliographic Data

ID5774738
AuthorsJon A Krosnick (0000-0003-0336-1613, Department of Psychology, Ohio State University, Columbus, Ohio 43210;, corresponding author)
Year1999
Volume50
Issue1
Pages537-567
Publication date1999-02-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAnnual Review of Psychology (JOURNAL)
Journal identifiersISSN: 0066-4308 • E-ISSN: 1545-2085
PublisherAnnual Reviews (PUBLISHER • US)
DOI10.1146/annurev.psych.50.1.537
PMID15012463
OpenAlexW4213388807
LanguageEN
Citations received478
References cited179

For the first time in decades, conventional wisdom about survey methodology is being challenged on many fronts. The insights gained can not only help psychologists do their research better but also provide useful insights into the basics of social interaction and cognition. This chapter reviews some of the many recent advances in the literature, including the following: New findings challenge a long-standing prejudice against studies with low response rates; innovative techniques for pretesting questionnaires offer opportunities for improving measurement validity; surprising effects of the verbal labels put on rating scale points have been identified, suggesting optimal approaches to scale labeling; respondents interpret questions on the basis of the norms of everyday conversation, so violations of those conventions introduce error; some measurement error thought to have been attributable to social desirability response bias now appears to be due to other factors instead, thus encouraging different approaches to fixing such problems; and a new theory of satisficing in questionnaire responding offers parsimonious explanations for a range of response patterns long recognized by psychologists and survey researchers but previously not well understood

Cognition · Cognitive psychology · Conversation · Prejudice (legal term · Psychological research · Response bias · Satisficing · Scale (ratio) · Artificial Intelligence · Computer Science · Psychology · Social and Intergroup Psychology · Social Power and Status Dynamics · Social Psychology · Survey Methodology and Nonresponse

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  • Yea-Saying, Nay-Saying, and Going to Extremes

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  • Response Validity

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  • Effects of Questionnaire Length on Response Quality

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  • An Evaluation of a Cognitive Theory of Response-Order Effects in Survey Measurement

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  • That Which We Call Welfare by Any Other Name Would Smell Sweeter an Analysis of the Impact of Question Wording on Response Patterns

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  • Item Nonresponse in a Consumer Survey

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  • Using Dual Frame Designs to Reduce Nonresponse in Telephone Surveys

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  • Response Set and the Measurement of Self-Designated Opinion Leadership

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  • The Instability of Response Sets

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  • Trends in Nonresponse Rates, 1952-1979

    Charlotte Steeh, Charlotte G Steeh•Public Opinion Quarterly•1981

  • Education Moderates Some Response Effects in Attitude Measurement

    Sowmya Narayan, Jon A Krosnick•Public Opinion Quarterly•1996

  • Stability of Children's Survey Responses

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  • Characteristics of Nonopinion and No Opinion Response Groups

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  • Response Styles in Telephone and Household Interviewing

    Lawrence A Jordan, Alfred C Marcus et al.•Public Opinion Quarterly•1980

  • "Don't Know" Boxes in Factual Questions in a Mail Questionnaire

    Gail S Poe, Isadore Seeman et al.•Public Opinion Quarterly•1988

  • The Hidden 25 Percent

    Tom W Smith, Tom Smith•Public Opinion Quarterly•1983

  • Response Effects in Mail Surveys

    Stephen A Ayidiya, Mckee J Mcclendon•Public Opinion Quarterly•1990

  • A Simple Theory of the Survey Response

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  • Don't Know

    Clyde H Coombs, Lolagene C Coombs•Public Opinion Quarterly•1976

  • Thoughts About Meaningless Questions

    Stanley L Payne•Public Opinion Quarterly•1950

  • Predicting No Opinion in the Polls

    Jean M Converse•Public Opinion Quarterly•1976

  • "What We Now Know About "I Don't Knows

    Joe D Francis, Joe Francis et al.•Public Opinion Quarterly•1975

  • Pre-Election Interview Effects on Voter Turnout

    Richard F Yalch•Public Opinion Quarterly•1976

  • Question-Order Effects on Presidential Popularity

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  • Mail Surveys for Election Forecasting? An Evaluation of the Columbus Dispatch Poll

    Penny S Visser, Jon A Krosnick et al.•Public Opinion Quarterly•1996

  • The Perceived Threat of Nuclear War, Salience, and Open Questions

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  • Wanted

    Helmut Norpoth, Bruce Buchanan•Public Opinion Quarterly•1992

  • What Do Open-Ended Questions Measure

    John G Geer•Public Opinion Quarterly•1988

  • Case Study in Question Complexity

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  • Rating Scales

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  • Does Conversational Interviewing Reduce Survey Measurement Error

    Michael F Schober, Frederick G Conrad•Public Opinion Quarterly•1997

  • Positional Effects in Shared-Cost Surveys

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  • Opinions on Fictitious Issues

    George F Bishop, Alfred J Tuchfarber et al.•Public Opinion Quarterly•1986

  • Construct Validity and Error Components of Survey Measures

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  • Why an Order Effect

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  • Sex Differences in Attitude Expression

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  • A Test of the Form-Resistant Correlation Hypothesis

    Jon A Krosnick, Duane F Alwin•Public Opinion Quarterly•1988

  • Should We Take Don't Know for an Answer

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  • Experiments in filtering political opinions

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    Donald Granberg, Sören Holmberg•American Journal of Political…•1991

Unique citing works478
Citations per year18,38
Citation span2000 - 2026 (27)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 477

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