The global, the local, and the hybrid
A native ethnography of glocalization
Bibliographic Data
| ID | 5779481 |
|---|---|
| Authors | Marwan M Kraidy (0009-0000-9203-1565, University of North Dakota, corresponding author) |
| Year | 1999 |
| Volume | 16 |
| Issue | 4 |
| Pages | 456-476 |
| Publication date | 1999-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Critical Studies in Mass Communication (JOURNAL) |
| Journal identifiers | ISSN: 0739-3180 • E-ISSN: 1529-5036 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/15295039909367111 |
| OpenAlex | W2094504336 |
| Language | EN |
| Citations received | 88 |
| References cited | 37 |
International communication processes have been alternately understood as part of an overriding world process of globalization, or in terms of a polarity, between local audiences and global media, whose terms are disputed by the cultural imperialism and active audience formations. Departing from an interdisciplinary literature coalescing on cultural hybridity, I argue that hybridity is a pervasive but evasive cultural condition. I then theorize and utilize native ethnography to empirically examine how Maronite youth in Lebanon articulate local practices and global discourses to enact hybridity. Hybridity is construed as a space of oblique signification where power relations are dialogically reinscribed. Demonstrating that hybridity is not the negation of identity but its quotidian and inevitable condition, I advocate native ethnography as an epistemological approach and cultural hybridity as an ontological grounding for the ongoing internationalization of media and cultural studies. Finally, the concept of "glocalization"; is proposed as a more inclusive and heuristic alternative to "globalization
Glocalization · Hybridity · Negation · Diaspora, migration, transnational identity · Jewish and Middle Eastern Studies · Middle East Politics and Society
The limits of Web–based empowerment
World Music in Television Ads
Asymmetrical Hybridities
Locating Media Ethnography
Reflexivity in Data Analysis
Studying the Elusive Audience
Culture, communication, and the challenge of globalization
Tracing the Everyday 'Sitings' of Adolescents on the Internet
Constructing the “new ethnicities”
Indigenous Media Values
A Study in Geography, ‘Tradition’, and Identity in Concert Practice
A cross-country examination of normative expectations of social media platforms
Three decades of glocalization research
Developing coffee culture among indonesia’s middle-class
Glocalization of Covid-19 responses and management of the pandemic in Africa
Toward Hybridity? Nationality, Ownership, and Governance of News Agencies in Europe
Imagining Identities
Connections That Matter
‘Think global, act local’
From community networks to shared networks
Globalization of Corporate Media Hegemony, The
Converged social media
The Internet in a diasporic and transnational context
Ferment in Global Media Studies
The Men and Women of non-no
Who Benefits? World Heritage and Indigenous People
We”, “They” and the Spaces In-Between
Cultural Dimensions of Website Design and Content
The global circulation of discursive resources and the lived experience of globalization
Exploration of external indicators of social change in postmodern communities
Between legitimization and popularization
A Different Beast? Televised Election Debates in Parliamentary Democracies
An “Arranged Love” Marriage
Reverse glocalization? Marketing a Turkish cola in the shadow of a giant
Why most Chinese fans of American superhero movies are girls
Defining and Communicating What “Intercultural” and “Intercultural Communication” Means to Us
Digital empowering positivity
Beyond postmodernism
Dear Friends”
Fielding the Study of Reception
A contemporary history of Silicon Valley as global heterotopia
Locating Globalizations and Cultures
Americans create hybrid spaces in Costa Rica
Marking differences, consuming identities
Women And News
Indigeneity, media and cultural globalization
Globally connected, nationally restrained
It has to Mean Something
Reinventing urban South Africa through global-Africanisation
Islands in the Global Stream
Young Learners’ Objectives Related to Multimedia Use and Homework Completion
Mexican children and American cartoons
The Structural?Cultural Dialectic of Diasporic Politics
Delineating the emergent global cultural dynamic of ‘lobalization’
Hybrid identities
Digital humor and the articulation of locality in an age of global flows
Theorizing Difference in Intercultural Communication
Egalitarian Attitudes Towards the Division of Household Labor Among Adolescents in Iceland
Does the Great Firewall Really Isolate the Chinese? Integrating Access Blockage With Cultural Factors to Explain Web User Behavior
The Negotiation of U.S. Advertising Among Bengali Immigrants
The Role of Social Media Platforms in Contemporary New Zealand LGBTQ + Movements
Language and National Identity in the Era of Globalization
Colonial shadows
Against Cultural Essentialism
The border-crossing of habitus
Remapping spatiality in contemporary East Asian media engagement
The global, the local and the hybrid in the making of Johannesburg as a world class African city
Intertextuality as a strategy of glocalization
Reading Across Communities” in Biliteracy Practices
Withdrawn
Communication and Transition in the Middle East
Imagining America
In Our Own Voices
Scales of cultural influence
Media production in a transnational setting
Redefining ‘sub‐culture
Symbiotic transformations
Hybridity in Cultural Globalization
Heritage, Conflict, and Reconstructions
Code Ethnography and the Materiality of Power in Internet Governance
Hybridity in Vietnamese universities
Afro-indigenous Approaches to Pandemic Control and the Struggle for Decoloniality in Africa
Critical Complete-Member Ethnography Revisited
Developing Mutational Identity Theory
Locating the Global in Transnational Ethnography
The glocalization of time and space
Tell a good story of China
The legacy of transnational lives
Woman, native, other
The making of exile cultures
Cut `n' Mix
Recapturing anthropology
Concepts and Society
Active Audience Theory
The International Flow of Television Programs
Old and New Identities, Old and New Ethnicities
Glocalization
The Local and the Global
Globalization
Learning to consume
Cultural studies and/in new worlds 1
Relocating the site of the audience
Beyond media imperialism
Global Modernities
Wandering audiences, nomadic critics
Communication, Culture and Hegemony
"Where Is the "Audience
Transnationals and the Third World
Culture and Communication
The Janus effect? Imported television entertainment programming in developing countries
Cultural differences in the retelling of television fiction
Across the great divide
Not yet the post‐imperialist era
On Being a Native
Rethinking Civil Society
From the Native's Point of View
The world in creolisation
Globalisation as Hybridisation
| Unique citing works | 88 |
|---|---|
| Citations per year | 3,38 |
| Citation span | 2000 - 2026 (27) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 85 |