Literatura Em Tempos Expressos

Literature in express times: The book as an object, which has occupied a canonic place since Gutenberg's invention, has been going through a "revolution" in the last few years due to the expansion of the audiovisual mediums and the digital technology.At first confronted with some resistance, the interaction between printed texts and screens has become, in some cases, profitable -if not for the intellectual product at least for the consumption good -or at least inevitable.The transformations happens in a speed up pace, and movements are made towards the desacralization of the book and the expansion of the reading practices.A new kind of cultural good comes to sight, designed to expand itself to the different spheres of the symbolic goods and entertainment market, often displacing the book of its prominent position while inserting it in a multiplying chain.In this sliding and interchanging process some transformations can be verified in the cultural sphere: alterations in the cultural products hierarchy, approximation between editorial and audiovisual culture, the transmidiatic product and the so-called multimedia author.Having this contemporaneous scenery as a background, we intend to analyze the place occupied by the literature in accordance to the expansion of the symbolic goods market, the hegemony of the audiovisual and the new channels of circulation of texts that have emerged with the digital technologies.To approach this matter, we take Amores Expressos as our object, a book collection produced by RT Features and edited by Companhia das Letras, that consists of a transmidiatic project, in consonance with a society strictly audiovisual, market-based and express

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