Consumo E Identidade

O Cabelo Afro Como Símbolo De Resistência

Bibliographic Data

ID5814137
AuthorsCláudia Ferreira Alexandre Gomes (0009-0003-6257-6208, Universidade Federal Rural de Pernambuco), Laura Susana Duque-Arrazola (0000-0001-5170-847X, Universidade Federal Rural de Pernambuco, corresponding author)
Year2019
Volume11
Issue27
Pages184-205
Publication date2019-02-01
Open AccessYes
TypeARTICLE
VenueRevista da Associação Brasileira de Pesquisador s Negr s - ABPN (JOURNAL)
Journal identifiersISSN: 2177-2770 • E-ISSN: 2177-2770
PublisherRevista da ABPN (PUBLISHER)
DOI10.31418/2177-2770.2019.v11.n.27.p184-205
OpenAlexW2945812685
LanguageEN
Citations received1
References cited1

The article discusses the re-signification of the curly hair and the construction of black identity inside our society of consumption.Like the Brazilian one, this slave-like society has attributed a racial mark of inferiority to black women that is expressed by their frizzy hair.However, in the last few years, this hair is seen as an expression of black identity and a racism reasoning of negritude, which has also been conveyed in the forthcoming of a niche commerce for the black community: the afro cosmetics' market.The data presents semi-structured interviews made between January and February 2017 with 15 black women who consume afro cosmetics.The interviews took place in events made for the black population such as the "Candomblé" manifestations on "Terreiro de Xambá" in Olinda, Pernambuco and in "Terça Negra", an event that happens every week on the "Praça de São Pedro" in Recife, Pernambuco, which is directed to black culture.Each woman was assigned a female name of African origin to preserve their identity and the interviews were assayed using the discourse analysis

Cultural, Media, and Literary Studies · Social and Economic Solidarity · Urban Development and Societal Issues

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