Um estudo sobre o comportamento do consumidor ambientalmente favorável
Uma verificação na região do ABC paulista
Bibliographic Data
| ID | 5820059 |
|---|---|
| Authors | Maria Do Carmo Romeiro (0000-0002-3158-7903, corresponding author) |
| Year | 2006 |
| Publication date | 2006-12-07 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | THESIS |
| Publisher | Universidade de São Paulo. Agência de Bibliotecas e Coleções Digitais (PUBLISHER) |
| DOI | 10.11606/t.12.2006.tde-26022007-102553 |
| OpenAlex | W1877202658 |
| Language | PT |
| References cited | 18 |
de marketing social voltado para a adoção desse comportamento.Para atender a esse objetivo, buscou-se organizar o referencial teórico inicialmente com um entendimento sobre o relacionamento entre marketing societal e marketing social, passando
Business · Humanities · Social marketing · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Environmental Sustainability in Business · Philosophy · Psychology · Marketing
Development and the Environmental Crisis
Public and Nonprofit Marketing
Sustainable Development
Marketing Social Marketing in the Social Change Marketplace
Social Marketing
Customer value
Targeting consumers who are willing to pay more for environmentally friendly products
Information, Incentives, and Proenvironmental Consumer Behavior
Broadening the Concept of Marketing
The myth of the ethical consumer – do ethics matter in purchase behaviour?
Consumer Perceptions of Price, Quality, and Value
Marketing in Nonprofit Organizations
O meio ambiente e o futuro
A Conceptual and Empirical Comparison of Alternative Household Life Cycle Models
Withholding Consumption
| Citation velocity | historical |
|---|---|
| Highly cited | No |