Developing International Personas A new intercultural communication practice in globalized societies
Bibliographic Data
| ID | 5841565 |
|---|---|
| Authors | Iben Jensen (0000-0003-0940-2877, Aalborg University), Heidi Hautopp (0000-0003-3567-7727, Roskilde University), Lene Nielsen (0000-0003-1768-7147, Roskilde University), Sabine Madsen (0000-0002-8999-6777, Aalborg University) |
| Year | 2017 |
| Volume | 17 |
| Issue | 1 |
| Pages | 1-09 |
| Publication date | 2017-03-10 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Intercultural Communication (JOURNAL) |
| Journal identifiers | ISSN: 1404-1634 • E-ISSN: 1404-1634 |
| Publisher | International Collaboration for Research and Publications (PUBLISHER) |
| DOI | 10.36923/jicc.v17i1.730 |
| OpenAlex | W2225283728 |
| Language | EN |
| Citations received | 5 |
| References cited | 25 |
Personas have become a popular method in new product development. Personas have traditionally, and are still, primarily created to represent users from a single national culture at a time during the design process. This, however, is unsatisfactory for companies operating on a global market as they show an increasing interest in international personas. However, research on personas in a global context is limited. To address this gap, this paper provides an overview of extant research on international personas. Secondly, it presents an empirical study on challenges Danish IT companies experience when using the persona method to collect and present insights about their international users. A key finding in both the literature review and the empirical study was the ambiguity concerning the concept of culture. Therefore, the paper draws on theories about culture, and especially practice theory, to discuss how challenges related to perceptions of culture and intercultural communication might be overcome when working with international personas. In particular, it is suggested that the persona method could benefit from creating narratives that focus more on the similar practices enacted by international users and less on perceived differences in national culture
Empirical research · Persona · Innovative Human-Technology Interaction · Persona Design and Applications · Service and Product Innovation
The Handbook of Critical Intercultural Communication
Social Practices
How to Conduct a Practice-based Study
“Critical” Junctures in Intercultural Communication Studies
Modernity at large
The Site of the Social
Public Relations in Global Cultural Contexts
Consumers, Producers and Practices
Politeness
Three Concepts of Globalization
| Unique citing works | 5 |
|---|---|
| Citations per year | 1 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |