Who owns the name of a place? On place branding and logics in two villages in Galicia, Spain
Bibliographic Data
| ID | 5844211 |
|---|---|
| Authors | G Jiménez-Esquinas (0000-0002-9726-1893, Universidade de Santiago de Compostela, corresponding author), C Sánchez-Carretero (0000-0002-3900-3976, Consejo Superior de Investigaciones Científicas) |
| Year | 2017 |
| Volume | 18 |
| Issue | 1 |
| Pages | 3-20 |
| Publication date | 2017-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Tourist Studies (JOURNAL) |
| Journal identifiers | ISSN: 1468-7976 • E-ISSN: 1741-3206 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1468797617694728 |
| OpenAlex | W2592198256 |
| Language | EN |
| Citations received | 5 |
| References cited | 27 |
This article deals with the marketing strategies employed to promote the name of a place in a global context of heritage propertisation. Drawing on ethnographic fieldwork in two sites on the 'Costa da Morte' in Galicia, northwest of Spain, this article analyses the discourses and practices employed to commoditise place names and the strategies regarding place branding. In particular, two strategies are contemplated: first, the creation of a name to refer to a whole area, which is the case of the 'Costa da Morte', and, second, the name branding processes of two of the better-known villages on this coastline. Camariñas is developing a registered trademark for bobbin lace protection and the village of Finisterre is promoting the 'End of the World' as a tourist destination. This article focuses on the mechanisms by which place branding discourses and practices permeate various social agents and the naturalisation process of place branding structuring logics
Place attachment · Place Branding · Place identity · Place making · Toponymy · Cultural Heritage Management and Preservation · Diverse Aspects of Tourism Research · Religious Tourism and Spaces
Competitive Identity
Uses of Heritage
The textility of making
Intangible Heritage as Metacultural Production1
The Body Impolitic
The Logic of Collective Action
Destination Branding
On Museum Anthropology Review (2007-2023)
Heritage Tourism—Current Resource for Conflict
Authenticity and commoditization in tourism
Audit Cultures
The Constant Muse
A Practical Application of Statistical Gap Analysis in National Park Management in Costa Rica
The two opposing impacts of heritage making on local communities
Cultural Heritage' or 'Cultural Property
Introduction
Heritage Trouble
Cultural Heritage Rights
The Matrifocal Family in Iberia
Women of the Praia
Anthropology and the inchoate intimacies of power
Materials for an exploratory theory of the network society
| Unique citing works | 5 |
|---|---|
| Citations per year | 0,71 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |