Watching TV as a class practice
Brazilian coaches and the therapeutic critique of consumption
Bibliographic Data
| ID | 5859059 |
|---|---|
| Authors | Lucas Priori (0000-0002-8558-9680, Universidade Federal Fluminense), Mayka Castellano (0000-0003-4401-5979, Universidade Federal Fluminense), Melina Meimaridis (0000-0003-3481-817X, Universidade Federal Fluminense, corresponding author) |
| Year | 2025 |
| Publication date | 2025-09-16 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Critical Studies in Television The International Journal of Television Studies (JOURNAL) |
| Journal identifiers | ISSN: 1749-6020 • E-ISSN: 1749-6039 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/17496020251381213 |
| OpenAlex | W4414238995 |
| Language | EN |
| References cited | 22 |
This article explores how YouTube life coaches repurpose traditional anti-TV discourse for the social media age. While previous scholarship critiqued television as a 'bad object', this study reveals how such rhetoric now serves digital capitalism and self-optimisation ideologies. Analysis of eight videos shows how coaches blend anti-TV messaging with content creation, creating a paradox: they criticise 'passive' media consumption while producing content for viewers who scroll through endless recommendation feeds. This analysis contributes to media studies by showing how historical critiques of television are reconfigured within YouTube's attention economy, reshaping cultural capital and digital labour in the platform era
Capitalism · Cultural capital · Digital media · Media consumption · Rhetoric · Scholarship · Cultural Studies · Media Studies and Communication · Media, Gender, and Advertising · Social and Cultural Dynamics
Postmodernity and Its Discontents
Saving the Modern Soul
Television
Oprah Winfrey and the Glamour of Misery
The field of cultural production
Distinction
‘Unreading’ contemporary television
A era da testemunha
A “televisão do futuro”? Netflix, qualidade e neofilia no debate sobre TV
The worst television is better than no television
Disrupting Brazilian television
Is the End of Television Coming to an End
The Cultural Power of an Anti-Television Metaphor
A TV, os literatos e as Massas no Brasil
The rise and fall of highbrow snobbery as a status marker
| Citation velocity | historical |
|---|---|
| Highly cited | No |