The other Edge of Commercialisation

Enhancing CCTV's Propaganda

Bibliographic Data

ID5903263
AuthorsYong Zhong (0000-0002-3842-4736)
Year2001
Volume100
Issue1
Pages167-179
Publication date2001-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMedia International Australia (JOURNAL)
Journal identifiersISSN: 1329-878X • E-ISSN: 2200-467X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1329878x0110000115
OpenAlexW2593239579
LanguageEN
Citations received10
References cited7

This article re-examines the political economics of current Chinese television through three case studies into the operation of China Central Television Station (CCTV). It precedes the case studies with a review of a number of perspectives of Chinese television regarding its relation to businesses and its function as a propaganda instrument. The first case study presents an example to demonstrate the nature of the relationship between CCTV and its business partners. The second case study shows that CCTV is becoming a huge official-profiteering monopoly. The third case study leads to the argument that counter-commercialisation enhances CCTV's ability to propagandise. On the basis of these case studies, I argue that commercialisation is not a one-way process and that it necessarily contains an equal and opposite reactive process that I identify as counter-commercialisation. I hope that the case studies will enhance knowledge about the complexity of Chinese television

Advertising · Argument (complex analysis · Business · China · Economics · Function (biology · Market economy · Monopoly · Political science · Politics · Process (computing · Public relations · Relation (database · Computer Science · Media Influence and Politics · Media Studies and Communication · Law · Marketing

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