Farming on Air
New Zealand Farmers and Rural Radio Programming
Bibliographic Data
| ID | 5904215 |
|---|---|
| Authors | Susan Fountaine (0000-0002-3059-4124, corresponding author) |
| Year | 1999 |
| Volume | 92 |
| Issue | 1 |
| Pages | 117-129 |
| Publication date | 1999-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Media International Australia (JOURNAL) |
| Journal identifiers | ISSN: 1329-878X • E-ISSN: 2200-467X |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1329878x9909200113 |
| OpenAlex | W2405476303 |
| Language | EN |
| Citations received | 2 |
| References cited | 12 |
In the light of funding cuts for New Zealand and Australian public service broadcasters, this article examines the impact of Radio New Zealand's restructuring on one key audience group: farmers. The results of a mail survey of the agricultural community indicate that the recent changes have had a negative effect on the specialist rural programs. Supporting the notion that the specialist news media are an important component in the information-sharing process, agricultural publications were judged the most important source of news overall, and Radio New Zealand's rural programming the most important broadcast source
Advertising · Agriculture · Business · Community radio · Geography · Political science · Public relations · Restructuring · Rural area · Computer Science · Cultural Industries and Urban Development · New Zealand Economic and Social Studies · Rural development and sustainability · Finance · Marketing
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| Citations per year | 0.1 |
|---|---|
| Citation span | 2005 - 2020 (16) |
| Highly cited | No |