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Agricultural Journalists' Assessments of Print Coverage of Agricultural News 1

Bibliographic Data

ID8001188
AuthorsAnn Reisner (University of Illinois Urbana-Champaign), Gerry Walter (University of Illinois Urbana-Champaign)
Year1994
Volume59
Issue3
Pages525-537
Publication date1994-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueRural Sociology (JOURNAL)
Journal identifiersISSN: 0036-0112 • E-ISSN: 1549-0831
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1549-0831.1994.tb00546.x
OpenAlexW2063688493
LanguageEN
Citations received3
References cited17

Critics of agricultural news claim farm media and mass media coverage of agriculture is systematically distorted, a condition that could seriously affect the agricultural information system. A national survey used agricultural journalists as expert judges to assess how well three types of print journalists cover agricultural news. Their assessments indicated that mass media reporters who do not regularly cover agricultural news tend to write agriculture stories that are superficial and stereotyped but not biased toward agricultural interests. Farm magazine writers' stories are not superficial or stereotyped, but writers are uncritical of agriculture, biased toward agroindustry, and overlook important social and environmental issues. Newspaper farm beat reporters are closer to farm magazine writers in not trivializing agriculture and closer to general newspaper reporters in avoiding close ties with industry. Both farmers and public thus receive biased and fragmented reporting that may polarize their views on current agricultural issues. Even if reporters are aware of critical shortcomings in their coverage, improvement may require reduction in structural constraints on story choice

Advertising · Agricultural communication · Agricultural economics · Agriculture · Business · Economics · Mass media · Newspaper · Political science · Public relations · Diverse Educational Innovations Studies · History · Media Studies and Communication · Social Media and Politics

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    Open Access•Jessica Walsh, Mildred F Perreault et al.•Rural Sociology•2024

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    Leon V Sigal•Reporters and officials•1974

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    Harvey Molotch, Marilyn Lester•Media, Journalism and Democracy•2018

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    James M Jasper•The animal rights crusade•1992

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    Open Access•Robert Sommer, Tammy Pilisuk•Journal of Communication•1982

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    Mark Fishman•Manufacturing the News•1980

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    Open Access•Gerry Walter•Agriculture and Human Values•1995

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    Open Access•Gerry Walter•Agriculture and Human Values•1992

  • Event orientation and objectivity as ethical issues in media coverage of agriculture and the environment

    Open Access•Robert G Hays•Agriculture and Human Values•1992

  • Media ethics and agriculture

    Open Access•Ann Reisner, Ann E Reisner et al.•Agriculture and Human Values•1989

  • An activist press

    Open Access•Ann Reisner•Agriculture and Human Values•1992

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    Open Access•Gene Logsdon•Agriculture and Human Values•1992

  • Social Control in the Newsroom

    Warren Breed•Social Forces•1955

  • Accidental News

    Harvey Molotch, Marilyn Lester•American Journal of Sociology•1975

Unique citing works3
Citations per year0.09
Citation span1994 - 2024 (31)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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