BTA's Cool Britannia

British national identity in the new Millennium

Bibliographic Data

ID5908223
AuthorsJosé Igor Prieto Arranz (0000-0003-3732-292X, Universitat de les Illes Balears, corresponding author)
Year2006
Volume4
Issue2
Pages183-200
Publication date2006-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePASOS Revista de Turismo y Patrimonio Cultural (JOURNAL)
Journal identifiersISSN: 1695-7121 • E-ISSN: 1695-7121
PublisherUniversity of La Laguna (PUBLISHER • ES)
DOI10.25145/j.pasos.2006.04.013
OpenAlexW1490839693
LanguageEN
Citations received1
References cited11

This work provides an insight into the image of Britain resulting from the discourse of British tourist promotion as reflected in materials published by the British Tourist Authority, now officially renamed VisitBritain. Our analysis will lead us to state that a new image of the country -Cool Britanniahas been increasingly featured in BTA materials since the late 1990s, coinciding with the New Labour period in office. It will be argued that this truly postmodern image, currently fighting to become hegemonic, can be analysed in terms of national identity, thus leaving behind the traditional concept of heritage at least because Britannia can no longer recognise herself in a deceased body which is being artificially preserved

Aesthetics · Art · Economic history · Ethnology · Humanities · Media studies · National identity · Political science · Politics · Sociology · History · Irish and British Studies · Law · Philippine History and Culture · Scottish History and National Identity

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Open DOIOpen Access