Análisis holístico de la comunicación interna y externa de los grupos castelleros

The internal and external communication procedures used by the human tower groups (castellers) are essential to maximise their achievements and improve their chances of survival. The main objective of this research is to carry out a complete analysis of these processes, linking them with the current needs of the groups. Methodologically, from primary sources, a quantitative analysis of descriptive and bivariate statistics on the data of a survey is carried out on the human tower population and has been combined with the qualitative analysis of semi-structured interviews to communication managers of these entities. Results reveal the great potential that social networks have as communication resources. It is concluded that, to optimise the communication activities of the human tower groups, it is necessary to diversify online and offline channels in order to be able to cover the different population profiles. Identifying the recipients of each information will be key to hitting upon the right communication strategy

Humanities · Political science · Journalism and Media Studies · Media and Digital Communication · Philosophy