Estimating the Demand for Broadband Services in Brazil
Analysis by a Discrete-Choice Model
Bibliographic Data
| ID | 5927978 |
|---|---|
| Authors | Tainá Leandro (0000-0003-4502-3292, Brazilian Federal Government, Brazil), Victor Gomes (0000-0002-6838-7294, Universidade de Brasília) |
| Year | 2019 |
| Volume | 23 |
| Issue | 2 |
| Publication date | 2019-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Revista de Economia Contemporânea (JOURNAL) |
| Journal identifiers | ISSN: 1415-9848 • E-ISSN: 1980-5527 |
| Publisher | FapUNIFESP (SciELO) (PUBLISHER) |
| DOI | 10.1590/198055272323 |
| OpenAlex | W2965764533 |
| SciELO | S1415-98482019000200201 |
| Language | EN |
| References cited | 7 |
Discrete-choice models were used to estimate the demand for broadband services in Brazil. Results indicate an elastic demand for fixed broadband. The demand price elasticity is greater for municipalities that rely on more than one economic group offering broadband: the monopoly will set the price for the broadband services to minimize competition between plans in the same category. Therefore, consumer's capability to react to higher prices is reduced. In addition, the possibility of purchasing broadband services in tripleplay bundles has a positive effect on market share in those municipalities with two or more groups providing broadband services
Broadband · Business · Economics · Industrial organization · Microeconomics · Monopoly · Price elasticity of demand · Purchasing · Telecommunications · Computer Science · Consumer Market Behavior and Pricing · ICT Impact and Policies · Merger and Competition Analysis · Marketing
| Highly cited | No |
|---|