The Object of Research
Considering Material Engagement Theory and Ethnographic Method
Bibliographic Data
| ID | 5948224 |
|---|---|
| Authors | Jonathan Bean (0000-0002-8199-3299), Bernardo Figueiredo (0000-0003-1935-4370), Hanne Pico Larsen (0000-0003-4140-1719) |
| Year | 2017 |
| Volume | 2017 |
| Issue | 1 |
| Pages | 262-272 |
| Publication date | 2017-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Ethnographic Praxis in Industry Conference Proceedings (CONFERENCE) |
| Journal identifiers | ISSN: 1559-890X • E-ISSN: 1559-8918 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/1559-8918.2017.01152 |
| OpenAlex | W2785027032 |
| Language | EN |
| Citations received | 1 |
| References cited | 11 |
The paper outlines a methodological approach for investigating how consumers create brand meaning using the material resources companies provide. The approach draws from Material Engagement Theory-to discuss the role of consumers in creating patterns of meaning by engaging with objects. It also explicates the role of objects in supporting this patterning. We explain how an in-situ diary tool (dscout, in our case) can be useful to support this approach. We demonstrate our methodological approach in the context of the Red Rooster Harlem, a cosmopolitan restaurant in New York, owned by the celebrity Chef Marcus Samuelsson
Aesthetics · Art · Context (archaeology · Epistemology · Ethnography · Meaning (existential · Object (grammar · Sociology · Anthropology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Wine Industry and Tourism · Artificial Intelligence · History
| Citations per year | 0.2 |
|---|---|
| Citation span | 2021 - 2021 (1) |
| Highly cited | No |