Mattresses and Moneyboxes
Cultural Affordances for Microfinance in Jordan
Bibliographic Data
| ID | 5948569 |
|---|---|
| Authors | Zach Hyman (Design Strategist at EPAM Continuum who has previously worked across China, Myanmar/Burma, Jordan, Italy, Viet Nam, Thailand, Denmark, England, and the US designing both products and services for retail, IoT, healthcare, transportation, and education, corresponding author) |
| Year | 2018 |
| Volume | 2018 |
| Issue | 1 |
| Pages | 381-404 |
| Publication date | 2018-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Ethnographic Praxis in Industry Conference Proceedings (CONFERENCE) |
| Journal identifiers | ISSN: 1559-890X • E-ISSN: 1559-8918 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/1559-8918.2018.01214 |
| OpenAlex | W2913114968 |
| Language | EN |
| References cited | 3 |
This case study will present how a multicultural and multidisciplinary team from EPAM Continuum, the global innovation design firm, gathered, analyzed, and presented back different forms of "evidence" to satisfy the complex set of client and customer needs for a Jordanian microfinance bank with 30 branches and 65,000 clients. The team navigated cultural and linguistic barriers as they sought to provide stakeholders and their customers the evidence they needed to confidently design a new "mobile payment service" for their microloan customers. Over the course of the engagement, the firm's team strove not only to research, design, and prototype a new service to hand off to a local development team, but also to (1) use a combination of deliverables and in-field accompaniment to train microfinance bank staff in their process; (2) present evidence demonstrating the deep customer understanding that can result from pairing ethnographic research and human-centered design; and (3) create evidence that the firm's process was both effective and replicable by bank staff
Affordance · Business · Deliverable · Knowledge management · Management · Microfinance · Payment · Political science · Process (computing · Process management · Public relations · Service (business · Computer Science · Global Maritime and Colonial Histories · Middle East and Rwanda Conflicts · Psychology · Socioeconomic Development in MENA · Marketing
| Highly cited | No |
|---|