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Active phenotypic assortment in mate selection

Self-descriptions and sought-for attributes of mates in dating advertisements

Bibliographic Data

ID5958804
AuthorsDerek K Sakai (University of Hawaiʻi at Mānoa, corresponding author), Ronald C Johnson (0000-0002-3221-034X, University of Hawaiʻi at Mānoa)
Year1997
Volume44
Issue3-4
Pages258-264
Publication date1997-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueBiodemography and Social Biology (JOURNAL)
Journal identifiersISSN: 1948-5565 • E-ISSN: 1948-5573
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/19485565.1997.9988952
PMID9446965
OpenAlexW1980512671
LanguageEN
Citations received4
References cited4

Assortative mating results both from social homogamy (coming for similar environments) and active phenotypic assortment (seeking a mate with desired attributes). Dating advertisements provide a means of assessing the role of active phenotypic assortment in the absence of social homogamy. The relative frequency of mention of different attributes (given limited advertising space) is informative regarding the salience of these attributes in active phenotypic assortment. Sex differences in self descriptions and in attributes desired in others in dating advertisements provide a means of evaluating sociobiological issues. Data were analyzed from 191 ads placed by females and 253 ads placed by males seeking to meet members of the opposite sex. The most frequently mentioned attributes are age, race, occupation, moral characteristics, and physical attractiveness. While close to 80 per cent of the advertisers provided information concerning their own race/ethnicity, only a minority of those providing such information limited their quest for a partner to members of their own race/ethnicity. There is substantial assortative mating for religion, family background, status, and educational attainment, yet these attributes are rarely (religion and education) or never (family background) mentioned in advertisements, suggesting that assortative mating on these dimensions may be solely a consequence of social homogamy

Advertising · Assortative mating · Attractiveness · Biology · Educational attainment · Ethnic group · Homophily · Mate choice · Mating · Physical attractiveness · Political science · Population · Sociobiology · Sociology · Demography · Evolutionary Game Theory and Cooperation · Evolutionary Psychology and Human Behavior · Gender Studies · Psychology · Sexuality, Behavior, and Technology · Social Psychology

  • Dating Across Race

    Open Access•Shauna B Wilson, William D Mcintosh et al.•Journal of Black Studies•2007

  • Internet Daters’ Body Type Preferences

    Open Access•Carol L Glasser, Carol Glasser et al.•Sex Roles•2009

  • Gendered racial exclusion among white internet daters

    Open Access•C Feliciano, Belinda Robnett et al.•Social Science Research•2009

  • The Crossroads of Race and Sexuality

    Open Access•C Phua, Voon Chin Phua et al.•Journal of Family Issues•2003

  • Advertising as a Strategy for Meeting People

    Leonard A Jason•Psychological Reports•1992

  • Advertising as a Strategy for Meeting People

    Open Access•Leonard A Jason, John Moritsugu et al.•Psychological Reports•1992

Unique citing works4
Citations per year0,17
Citation span2003 - 2009 (7)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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