I have lost more than I have won

Sports betting and bettors experiences in Nigeria

Bibliographic Data

ID6031124
AuthorsOludayo Tade (0000-0002-5997-1819, University of Ibadan, corresponding author), Chinedu Ernest Dinne (0000-0001-5272-8640, University of Ibadan), Oludare Ibikunle George (0009-0006-4084-519X, University of Ibadan)
Year2025
Volume23
Issue2
Pages364-377
Publication date2025-04-03
Open AccessNo
TypeARTICLE
VenueAfrican Identities (JOURNAL)
Journal identifiersISSN: 1472-5843 • E-ISSN: 1472-5851
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14725843.2023.2261641
OpenAlexW4387136420
LanguageEN
References cited25

In the midst of economic downturn about 60 million Nigerians have reportedly taken to betting for various reasons. However, despite growing literature on betting in Nigeria, scholars are yet to examine sports betting in relation to the lived experiences of bettors in Nigeria. Using qualitative method of data collection, this paper analyses the responses from bettors based on their lived experiences. Guided by the rational choice theory, findings show that bettors are guided by cost-benefit analysis in their decision processes from decision to bet to interpretation of betting outcomes (gains and loses). Betting was embraced to make extra money, for entertainment, as hobby and socialization. While winning from betting assisted in starting businesses and payment of utilities; loses was associated with negative outcomes such as depreciated health, strain in family relationships, and trust gaps

Advertising · Business · Criminology · Muhammad-Ali · Newspaper · Political science · Sociology · Doping in Sports · Gambling Behavior and Treatments · Law · Sports Analytics and Performance

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