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Multicultural ethics and diversity discourse

Bibliographic Data

ID6058445
AuthorsHeather Wallace (0000-0003-2799-3455, Gonzaga University), Heather M L Wallace, Kristine F Hoover (Gonzaga University), Molly B Pepper (Gonzaga University)
Year2014
Volume33
Issue4
Pages318-333
Publication date2014-05-13
Open AccessYes
TypeARTICLE
VenueEqual Opportunities International (JOURNAL)
Journal identifiersISSN: 1758-7093 • E-ISSN: 2040-7149
PublisherEmerald (PUBLISHER)
DOI10.1108/edi-05-2013-0035
OpenAlexW2014673779
LanguageEN
Citations received3
References cited22

Purpose – Responses to diversity management have resulted in disappointment to many organizations (Cox, 2001). Previous work has situated rational for diversity in deontological ethics by equality scholars, while the business case for diversity has commonly rested on utilitarian ethics (van Dijk et al. , 2012). The purpose of this paper is to examine a possible shift in rational for diversity – to explore if and how the ethic of care has been utilized in the diversity statements of companies earning recognition as one of the “100 Best Companies to Work For” in 2012. Design/methodology/approach – This study utilized visual rhetoric analysis and was designed to examine multiple elements of these diversity statements as published in the company web sites, including presence of the ethic of care, visual communication, and logistics. Findings – Of note are the results of the presence of the ethic of care as a primary or secondary rationale in 70 percent of the statements studied. Statistically significant results were found in the number of images of people from diverse backgrounds, as well as levels pleasantness and activation of the tone of the ethics statements. Originality/value – This study contributes to a better understanding of identifiable characteristics of these diversity statements at organizations which have been identified by their employees and the Great Place to Work Institute

Business ethics · Cultural diversity · Deontological ethics · Disappointment · Linguistics · Multiculturalism · Originality · Pedagogy · Political science · Public relations · Qualitative research · Rhetoric · Situated · Social science · Sociology · Work ethic · Computer Science · Ego Development and Educational Practices · Ethics in Business and Education · Law · Organizational Change and Leadership · Psychology · Social Psychology

  • A Common Good Perspective on Diversity

    Open Access•Sandrine Frémeaux•Business Ethics Quarterly•2020

  • Justice and fairness in the workplace

    Open Access•Pradeepa Dahanayake, Diana Rajendran et al.•Equal Opportunities International•2018

  • Financial predictors of firms’ diversity scores

    Open Access•Mehmet Ali Koseoglu, Hasan Evrim Arici et al.•Equal Opportunities International•2025

  • Circles of care

    Emily K Abel, Margaret K Nelson•Circles of care•1990

  • In a Different Voice

    Carol Gilligan, Carol Gilliagan•In a Different Voice•1993

  • Care and Possibility

    T B Lawrence, Sally Maitli et al.•Academy of Management Review•2012

  • The relationship between Web site design and organizational responsiveness to stakeholders

    Open Access•Michael L Kent, Maureen Taylor et al.•Public Relations Review•2003

  • Building an Inclusive Diversity Culture

    Open Access•Nicola M Ple, Nicola Pless et al.•Journal of Business Ethics•2004

  • Deconstructing Difference

    Open Access•P Zanoni, Maddy Janssens•Organization Studies•2004

  • Images in Advertising

    Linda M Scott•Journal of Consumer Research•1994

  • The fatal flaws of diversity and the business case for ethnic minorities

    Open Access•Mike Noon•Work Employment and Society•2007

Citations per year0.38
Citation span2018 - 2025 (8)
Highly citedNo

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