Demographic, Situational, and Shopping Comparisons of Hispanic and Non-Hispanic Mall Patrons
Bibliographic Data
| ID | 6064086 |
|---|---|
| Authors | J A F Nicholls, Sydney Roslow (Florida International University), Lucette B Comer (Purdue University) |
| Year | 1995 |
| Volume | 17 |
| Issue | 4 |
| Pages | 537-547 |
| Publication date | 1995-11-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Hispanic Journal of Behavioral Sciences (JOURNAL) |
| Journal identifiers | ISSN: 0739-9863 • E-ISSN: 1552-6364 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/07399863950174009 |
| OpenAlex | W2032004924 |
| Language | EN |
| References cited | 14 |
This study compares Hispanic and Anglo patrons of an upscale mall. The Hispanic respondents were younger, with higher household incomes, than the non-Hispanics. Fewer of the Hispanics, however, had college educations. There were significant differences in situational variables associated with the two groups. Although the Hispanics spent more time traveling to the mall, they spent less time in it. More Hispanics also tended to come with companions. Furthermore, Hispanics shopped more intensively: visiting more stores, more purchasingfood or beverage, and spending more money than the non-Hispanics
Advertising · Business · Ethnic group · Shopping mall · Situational ethics · Sociology · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Demography · Medicine · Psychology · Sharing Economy and Platforms · Social Psychology · Gerontology
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The Intensity of Ethnic Affiliation
Situational Ethnicity and Consumer Behavior
Effects of Hispanic Ethnic Identification on Marital Roles in the Purchase Decision Process
Characteristics of Mexican American Consumers
| Citation velocity | historical |
|---|---|
| Highly cited | No |