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Utilizing Digital Advocacy in Community Organizing

Lessons Learned from Organizing in Virtual Spaces to Promote Worker Rights and Economic Justice

Bibliographic Data

ID6076938
AuthorsShane R Brady (0000-0002-1623-4456, University of Oklahoma), Jimmy A Young, Jimmy Young (0000-0003-0566-1783, California State University, San Marcos), David A Mcleod (0000-0001-9380-2253, University of Oklahoma)
Year2015
Volume23
Issue2
Pages255-273
Publication date2015-04-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Community Practice (JOURNAL)
Journal identifiersISSN: 1070-5422 • E-ISSN: 1543-3706
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10705422.2015.1027803
OpenAlexW1497503991
LanguageEN
Citations received18
References cited20

This article discusses the usefulness and challenges associated with utilizing social media technologies in the context of community organizing practice, often referred to as digital advocacy. We ground the analysis of digital advocacy in the context of a recent organizing effort undertaken by social work academics, grass roots organizers, and allies to support the boycott of Hyatt Hotels in San Antonio, Texas, by marginalized hotel workers and labor unions through advocating that the Society for Social Work Research relocate their 2014 conference from the Grand Hyatt, San Antonio, and to work toward better conference planning procedures in the future

Boycott · Community organization · Community organizing · Context (archaeology · Digital Rights · Political science · Politics · Public relations · Social justice · Social science · Sociology · Work (physics · Engineering · Law · Public Relations and Crisis Communication · Service-Learning and Community Engagement · Social Media and Politics · Social Work

  • SocialWorkEducation

    Jimmy Young•Journal of Social Work Education•2022

  • Re-Imagining Digital and New Media Literacies in Social Work Education

    Open Access•Jimmy Young, Shane R Brady et al.•Advances in Social Work•2022

  • Constructing the Future of Social Work Tech Habits of Mind With the Ethical OS

    Open Access•Tonya Bibbs, Tonya D Bibbs et al.•Advances in Social Work•2023

  • Activist Muslim Students' Perspectives on Digital Public Sphere and the Power of Activism in the USA

    Open Access•Bayram Sevinç•Sociology Lens•2025

  • Role orientation and organizational strategy among policy professionals in civil society

    Open Access•Joanna Mellquist•Interest Groups & Advocacy•2022

  • The Game of Influence

    Open Access•Joanna Mellquist•Journal of Civil Society•2022

  • Do communicators take over? Mediatization and conflicts in civil society

    Open Access•Joanna Mellquist•Politics & Policy•2023

  • Mens rea , wrongdoing and digital advocacy in social media

    Open Access•Laura Illia, Elanor Colleoni et al.•Journal of Public Affairs•2022

  • The logics of digital advocacy

    Open Access•Helena Johansson, Håkan Johansson et al.•New Media & Society•2019

  • Organizational Social Media Use and Community Social Capital

    Michelle Livermore, Monazil Chowdhury et al.•Journal of Poverty•2022

  • Organizing for Urban Education in the New Public Square

    Open Access•Carolyn Hetrick, Camille M Wilson et al.•The Urban Review•2020

  • Use of the Ecomap and Cultural Ecogram in Strengthening Healthcare Services for Urban African American Grandparents With Diabetes Type 2

    Laura G Daughtery, Michaela L Zajicek-Farber et al.•Urban Social Work•2020

  • R U connected? Engaging youth in designing a mobile application for facilitating community organizing and engagement

    Mary L Ohmer, Mary Ohmer et al.•Journal of Community Practice•2021

  • Good morning, Twitter! What are you doing today to support the voice of people with #disability

    Tanushree Sarkar, Anjali J Forber-Pratt et al.•Journal of Community Practice•2021

  • ImmigrantRights #SWTwitterAdvocacy

    Robert G Hasson, K Evans et al.•Journal of Community Practice•2021

  • Rabble Rousing in a Red State

    Shane R Brady, Jacob Lesniewski•Journal of Community Practice•2018

  • A Case Study in Organizing for Livable and Sustainable Communities

    Open Access•Jerry Marx, Jerry D Marx et al.•Social Sciences•2015

  • Digital Organizers in Hong Kong

    Open Access•Y T Li•Social Media + Society•2025

  • Tweeting Social Change

    Open Access•Chao Guo, Gregory D Saxton•Journal of Voluntary Action…•2014

  • Tweet, tweet, tweet

    Open Access•Richard D Waters, Jia Y Jamal•Public Relations Review•2011

  • Engaging stakeholders through Twitter

    Open Access•Kristen Lovejoy, Richard D Waters et al.•Public Relations Review•2012

  • Advocacy Activities of Nonprofit Human Service Organizations

    Open Access•Michal Almog-Bar, Michal Almog‐Bar et al.•Journal of Voluntary Action…•2014

  • Engaging stakeholders through social networking

    Open Access•Richard D Waters, Emily Burnett et al.•Public Relations Review•2009

  • Social Media and the Decision to Participate in Political Protest

    Open Access•Zeynep Tufekci, Christopher P Wilson et al.•Journal of Communication•2012

  • Building Evidence-Based Advocacy in Cyberspace

    John G Mcnutt•Journal of Evidence-Based Social…•2006

  • Is Social Work Advocacy Worth the Cost? Issues and Barriers to an Economic Analysis of Social Work Political Practice

    Open Access•John G Mcnutt, John Mcnutt•Research on Social Work Practice•2010

  • Understanding How Community Organizing Leads to Social Change

    Shane R Brady, Mary Katherine O’connor•Journal of Community Practice•2014

  • Multi Modes of Intervention at the Macro Level

    Jack Rothman•Journal of Community Practice•2007

Unique citing works18
Citations per year1,64
Citation span2015 - 2025 (11)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 18

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