Software as ideology
A multimodal critical discourse analysis of Microsoft Word and SmartArt
Bibliographic Data
| ID | 6084281 |
|---|---|
| Authors | Gunhild Kvåle (0009-0005-4131-2785) |
| Year | 2016 |
| Volume | 15 |
| Issue | 3 |
| Pages | 259-273 |
| Publication date | 2016-08-04 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Language and Politics (JOURNAL) |
| Journal identifiers | ISSN: 1569-2159 • E-ISSN: 1569-9862 |
| Publisher | John Benjamins Publishing Company (PUBLISHER • NL) |
| DOI | 10.1075/jlp.15.3.02kva |
| OpenAlex | W2520044066 |
| Language | EN |
| Citations received | 14 |
| References cited | 13 |
Software has become ubiquitous in higher education, especially often taken-for-granted Microsoft Word. Educational writing involves more than horizontal lines of text, but also multimodal representations. When students write in Word, the affordances of the program constrain what multimodal representations of knowledge they can and cannot make. Software such as Word is not neutral tool-kits, but also historical and semiotic constructs loaded with social values and ideologies. By taking a social semiotic approach to Word and SmartArt, this article shows how this software is pre-loaded with values and styles from office management. These values are then infused into education, in the case this article investigates, grammar models in language studies
Affordance · Grammar · Human–computer interaction · Ideology · Linguistics · Programming language · Semiotics · Social semiotics · Sociology · Word (group theory · Computer Science · Digital Communication and Language · Discourse Analysis in Language Studies · Literacy, Media, and Education · Software
Special issue
How cosmetic apps fragmentise and metricise the female face
The Sociolinguistics of Asylum Decision-Writing in the Context of the Greek Appeals Authority
The mediatedness of interorganizational collaboration. How collaboration materializes through affordances, chains, and switches
Determination and agency in the work of Gunther Kress
Recontextualizing a healthy lifestyle through interface design
Surveillance at the (inter)face
Studying social media as semiotic technology
Semiotic technologies
Getting smart
Animation and the remediation of school physics – a social semiotic approach
Multimodal dialogue on social media
Special issue
Social semiotics and platform studies
| Citations per year | 1.75 |
|---|---|
| Citation span | 2018 - 2025 (8) |
| Highly cited | No |