Gunhild Kvåle
Biographic Data
| ID | 316269 |
|---|---|
| NAME | Gunhild Kvåle |
| GIVEN NAMES | Gunhild |
| FAMILY NAME | Kvåle |
| SIGNATURE | KVÅLE G |
| AFFILIATIONS | University of Agder |
| ORCID | 0009-0005-4131-2785 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 46 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 4 |
The generic uniqueness of AI imagery
This article addresses a major change emerging in visual communication worldwide: The advent of generative AI imagery. Rooted in Multimodal Critical Discourse Studies and Semiotic Technology Studies, the article scrutinizes how AI-generated images exert power with regards to the meaning-making choices that are afforded by Open AI’s software for generating visuals: Dall-E3. Using prompts to generate images of teenagers as a case in point, the resu…
Making Sense of Stigmatized Organizations
How do social audiences negotiate and handle stigmatized organizations? What role do their heterogenous values, norms and power play in this process? Addressing these questions is important from a business ethics perspective to improve our understanding of the ethical standards against which organizations are judged as well as the involved prosecutorial incentives. Moreover, it illuminates ethical concerns about when and how (the exploitation of)…
Health in All Policies’ and the Urge for Coordination
Building heavily on the Health in All Policies (HiAP) approach, Norway implemented the Public Health Act in 2012 to reduce social inequalities in health. Local public health coordinators (PHCs) at municipal levels were seen as tools to provide local intersectoral public health work. In this study, we examine factors related to intersectoral agency and if intersectoral work is understood as relevant to securing social justice in local policy outco…
Social movements and the contested institutional identity of the hospital
Taking popular protest as a common reaction to changes in hospital services as its point of departure, this paper explores how a social movement has taken on the issue of the hospital as an institution. In the wake of the transformation of Norwegian public hospitals into health enterprises (trusts), this paper explores community resistance to the proposals and plans of decision-makers to restructure hospitals. The study is based on a qualitative …
Kartlegging, kos og kontroll. En kritisk analyse av TRAS-skjemaet som multimodal tekst
I løpet av de siste 15 åra har skjemabasert kartlegging av barns språkutvikling blitt vanlig i norske barnehager, noe som har skapt mye samfunnsdebatt. Det mest brukte verktøyet kalles TRAS, der TRAS-skjemaet er den sentrale komponenten, og derfor har stor innflytelse. Artikkelen undersøker TRAS-skjemaet som multimodal tekst fra et kritisk diskursanalytisk perspektiv, med fokus på hvordan skjemaets multimodale utforming posisjonerer skjemabrukern…
Prøver, måling og og evaluering – pedagogiske utviklingsverktøy eller måleredskaper? Et kritisk perspektiv på vurderende og dokumenterende sakprosa i skole og barnehage
Lederartikkelen gir en presentasjon av temanummeret Evalueringens sakprosa. Seks studier av evaluerende tekster i barnehage og skole og setter temaet i et kritisk perspektiv. Det slås fast at temanummerets artikler spenner fra det deskriptive til det kritisk-normative, fra det elevorienterte til det byråkratiorientere, og fra fokus på tekst til fokus på sosial praksis.The editorial article is a presentation of the theme issue Evaluation saksprosa…
Studying social media as semiotic technology
How do we study social media technology? While social semiotics provides an extensive toolkit for analysing multimodal texts and semiotic practices, the study of social media as semiotic technology poses a significant challenge to existing research methodologies. In this article, we present a social semiotic framework that allows us to describe in analytical details the multimodal meaning potentials offered by digital social media technology and …
Special issue
Social media technology has become ubiquitous in modern life. Take as an example, the role of social media in the mundane routine of waiting for the bus. People may take a picture of a funny bird a
Software as ideology
Software has become ubiquitous in higher education, especially often taken-for-granted Microsoft Word. Educational writing involves more than horizontal lines of text, but also multimodal representations. When students write in Word, the affordances of the program constrain what multimodal representations of knowledge they can and cannot make. Software such as Word is not neutral tool-kits, but also historical and semiotic constructs loaded with …
Value creation or meaning construction
Special issue
Social media technology has become ubiquitous in modern life. Take as an example, the role of social media in the mundane routine of waiting for the bus. People may take a picture of a funny bird a
Studying social media as semiotic technology
How do we study social media technology? While social semiotics provides an extensive toolkit for analysing multimodal texts and semiotic practices, the study of social media as semiotic technology poses a significant challenge to existing research methodologies. In this article, we present a social semiotic framework that allows us to describe in analytical details the multimodal meaning potentials offered by digital social media technology and …
Software as ideology
Software has become ubiquitous in higher education, especially often taken-for-granted Microsoft Word. Educational writing involves more than horizontal lines of text, but also multimodal representations. When students write in Word, the affordances of the program constrain what multimodal representations of knowledge they can and cannot make. Software such as Word is not neutral tool-kits, but also historical and semiotic constructs loaded with …
The generic uniqueness of AI imagery
This article addresses a major change emerging in visual communication worldwide: The advent of generative AI imagery. Rooted in Multimodal Critical Discourse Studies and Semiotic Technology Studies, the article scrutinizes how AI-generated images exert power with regards to the meaning-making choices that are afforded by Open AI’s software for generating visuals: Dall-E3. Using prompts to generate images of teenagers as a case in point, the resu…
Value creation or meaning construction
Software as ideology
Software has become ubiquitous in higher education, especially often taken-for-granted Microsoft Word. Educational writing involves more than horizontal lines of text, but also multimodal representations. When students write in Word, the affordances of the program constrain what multimodal representations of knowledge they can and cannot make. Software such as Word is not neutral tool-kits, but also historical and semiotic constructs loaded with …
Kartlegging, kos og kontroll. En kritisk analyse av TRAS-skjemaet som multimodal tekst
I løpet av de siste 15 åra har skjemabasert kartlegging av barns språkutvikling blitt vanlig i norske barnehager, noe som har skapt mye samfunnsdebatt. Det mest brukte verktøyet kalles TRAS, der TRAS-skjemaet er den sentrale komponenten, og derfor har stor innflytelse. Artikkelen undersøker TRAS-skjemaet som multimodal tekst fra et kritisk diskursanalytisk perspektiv, med fokus på hvordan skjemaets multimodale utforming posisjonerer skjemabrukern…
Prøver, måling og og evaluering – pedagogiske utviklingsverktøy eller måleredskaper? Et kritisk perspektiv på vurderende og dokumenterende sakprosa i skole og barnehage
Lederartikkelen gir en presentasjon av temanummeret Evalueringens sakprosa. Seks studier av evaluerende tekster i barnehage og skole og setter temaet i et kritisk perspektiv. Det slås fast at temanummerets artikler spenner fra det deskriptive til det kritisk-normative, fra det elevorienterte til det byråkratiorientere, og fra fokus på tekst til fokus på sosial praksis.The editorial article is a presentation of the theme issue Evaluation saksprosa…
Studying social media as semiotic technology
How do we study social media technology? While social semiotics provides an extensive toolkit for analysing multimodal texts and semiotic practices, the study of social media as semiotic technology poses a significant challenge to existing research methodologies. In this article, we present a social semiotic framework that allows us to describe in analytical details the multimodal meaning potentials offered by digital social media technology and …
Special issue
Social media technology has become ubiquitous in modern life. Take as an example, the role of social media in the mundane routine of waiting for the bus. People may take a picture of a funny bird a
Social movements and the contested institutional identity of the hospital
Taking popular protest as a common reaction to changes in hospital services as its point of departure, this paper explores how a social movement has taken on the issue of the hospital as an institution. In the wake of the transformation of Norwegian public hospitals into health enterprises (trusts), this paper explores community resistance to the proposals and plans of decision-makers to restructure hospitals. The study is based on a qualitative …
Making Sense of Stigmatized Organizations
How do social audiences negotiate and handle stigmatized organizations? What role do their heterogenous values, norms and power play in this process? Addressing these questions is important from a business ethics perspective to improve our understanding of the ethical standards against which organizations are judged as well as the involved prosecutorial incentives. Moreover, it illuminates ethical concerns about when and how (the exploitation of)…
Health in All Policies’ and the Urge for Coordination
Building heavily on the Health in All Policies (HiAP) approach, Norway implemented the Public Health Act in 2012 to reduce social inequalities in health. Local public health coordinators (PHCs) at municipal levels were seen as tools to provide local intersectoral public health work. In this study, we examine factors related to intersectoral agency and if intersectoral work is understood as relevant to securing social justice in local policy outco…
The generic uniqueness of AI imagery
This article addresses a major change emerging in visual communication worldwide: The advent of generative AI imagery. Rooted in Multimodal Critical Discourse Studies and Semiotic Technology Studies, the article scrutinizes how AI-generated images exert power with regards to the meaning-making choices that are afforded by Open AI’s software for generating visuals: Dall-E3. Using prompts to generate images of teenagers as a case in point, the resu…
Sociology (10 works) · Epistemology (5 works) · Philosophy (5 works) · Computer Science (4 works) · Linguistics (4 works) · Political science (4 works) · Semiotics (4 works) · Art (3 works) · Digital Communication and Language (3 works) · Discourse Analysis in Language Studies (3 works)