The generic uniqueness of AI imagery
A critical approach to Dall-E as semiotic technology
Bibliographic Data
| ID | 6421748 |
|---|---|
| Authors | Gustav Westberg (0000-0003-1731-1940, Örebro University), Gunhild Kvåle (0009-0005-4131-2785, University of Agder) |
| Year | 2024 |
| Volume | 36 |
| Issue | 4 |
| Pages | 575-598 |
| Publication date | 2024-09-12 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Discourse & Society (JOURNAL) |
| Journal identifiers | ISSN: 0957-9265 • E-ISSN: 1460-3624 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/09579265241274788 |
| OpenAlex | W4402484208 |
| Language | EN |
| Citations received | 11 |
| References cited | 30 |
This article addresses a major change emerging in visual communication worldwide: The advent of generative AI imagery. Rooted in Multimodal Critical Discourse Studies and Semiotic Technology Studies, the article scrutinizes how AI-generated images exert power with regards to the meaning-making choices that are afforded by Open AI’s software for generating visuals: Dall-E3. Using prompts to generate images of teenagers as a case in point, the results revealed that the “the canonical repertoire” of generative AI imagery constitutes four main semiotic principles, which are critically explored and discussed: Authenticating Contextualization, Conformist Diversity, Innovative Surrealization, and Promotional Positivity
Epistemology · Linguistics · Semiotics · Sociology · Uniqueness · Language and cultural evolution · Philosophy · Psychology · Social Psychology
Selling surveillance
Visualizing conflict
Seeing is no longer believing
Bias in GenAI
Generative Artificial Intelligence Images for Instruction
Computer-mediated representations
From salad bar feminism to denotative portraiture
ChatGPT for cultural heritage and the customization of generative AI
What AI knows about breast cancer
Using generative AI to investigate the multimodal representation of refugees and migrants
Memory of the multitude and representation in AI-generated images of war
The Language of Evaluation
Introducing Social Semiotics
Reading Images
The Routledge Handbook of Critical Discourse Studies
Discourse and Practice
How to Do Critical Discourse Analysis
A multimodal grammar of artificial intelligence
The dialectic of enlightenment
Doing Visual Analysis
Semiotic technology and practice
Why digital administrative systems create extra work and demoralize us
Visualizing teens and technology
The walkthrough method
Studying social media as semiotic technology
Desiring the indigenous
Special issue
Artificial intelligence and visual discourse
Principles of Critical Discourse Analysis
The need for a social and affordance-driven multimodal critical discourse studies
Critical Discourse Analysis and the Marketization of Public Discourse
Building the World’s Visual Language
What is multimodal critical discourse studies
| Citations per year | 11 |
|---|---|
| Citation span | 2025 - 2026 (2) |
| Highly cited | No |