Consumption practices of thrifting
Cultural materialism analysis of consumer perspectives
Bibliographic Data
| ID | 6088415 |
|---|---|
| Authors | Lady Khairunnisa Adiyani, Johny Alfian Khusyairi (0009-0001-2881-1249) |
| Year | 2025 |
| Volume | 20 |
| Issue | 1 |
| Pages | 87-100 |
| Publication date | 2025-06-18 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Jurnal Sosiologi Dialektika (JOURNAL) |
| Journal identifiers | ISSN: 1858-0890 • E-ISSN: 2722-4325 |
| Publisher | Universitas Airlangga (PUBLISHER) |
| DOI | 10.20473/jsd.v20i1.2025.87-100 |
| OpenAlex | W4411431443 |
| Language | EN |
| References cited | 26 |
In the global era, people are looking for alternatives in fashion through the thrifting trend. This research aims to analyze the consumption practices of thrifting in Surabaya from a consumer perspective through Marvin Harris’ Cultural Materialism approach based on economic infrastructure, social structure, and cultural superstructure. This research uses a quantitative approach with descriptive methods. The data collection technique was a questionnaire with 110 respondents in Surabaya, with ages between 15-40 years. Based on the frequency and preference of thrift shopping, thrift consumption is influenced by affordable prices, ease of access, and the role of digital technology. Economic infrastructure, including thrift stores to online platforms, makes it easy for consumers to obtain high quality stuff at low prices. Based on cultural values and meanings, thrifting is a symbol of sustainability, creativity, and identity expression. The shift in cultural superstructure reflects that second-hand clothing is accepted as a fashionable alternative that reflects social responsibility and uniqueness. Based on economic relations and local culture, thrifting is an activity that increases the potential of the informal economy by creating business opportunities and strengthening social networks. This research concludes that thrifting is not only an economic alternative but also part of a lifestyle that refers to the value of sustainability and has an impact on local culture
Business · Clothing · Consumer behaviour · Consumption (sociology · Materialism · Political science · Public relations · Sharing economy · Social science · Sociology · Sustainability · Value (mathematics · Education, Sociology, Communication Studies · Health, Technology, Consumer Behavior · SMEs Development and Digital Marketing · Marketing
Pulling the sheep’s wool”
The hedonic delights of frugality
Consumption junkies or sustainable consumers
Meaning of Thrifting in the #TukarBaju Campaign in the Zero Waste Indonesia Community
Higher education capitalism in Indonesia as a social problem
Thrift Shopping and Indonesian Urban Youth Fashion Consumption
Unpicking contemporary thrift
Thrift Television
Selling Thrift
| Citation velocity | historical |
|---|---|
| Highly cited | No |