Meaning of Thrifting in the #TukarBaju Campaign in the Zero Waste Indonesia Community

Bibliographic Data

ID6088722
AuthorsYunitasyia Nafa Zahro (Islamic University of Indonesia), Holy Rafika Dhona (0000-0002-5638-7406, Islamic University of Indonesia)
Year2023
Volume11
Issue1
Publication date2023-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueLONTAR Jurnal Ilmu Komunikasi (JOURNAL)
Journal identifiersISSN: 2442-5109 • E-ISSN: 2599-2104
PublisherUniversitas Serang Raya (PUBLISHER)
DOI10.30656/lontar.v11i1.5626
OpenAlexW4385430942
LanguageEN
Citations received1
References cited3

The phenomenon of thrifting or buying used clothes is becoming increasingly popular among young people and has attracted public attention because it is considered as one of the sustainable efforts by applying the principles of sustainable fashion.In interpreting this, the researcher then chose the Tukar Baju community as the object of research as well as a representation of environmental activists engaged in the realm of sustainable fashion. This research uses a qualitative method with an ethnographic type of research to see the meaning of thrifting from Tukar Baju activists and how the process of interaction and exchange of meaning between individuals can strengthen the meaning of thrifting as a form of sustainable fashion effort. Researchers found a pyramid concept of "Buyerarchy of need" in interpreting thrifting as a continuous effort and thrifting is at level 4 and which means thrifting is not the only one. So, to strive for sustainable fashion through thrifting, people need to be smart and not impulsive consumers

Clothing · Environmental ethics · Epistemology · Ethnography · Phenomenon · Political science · Politics · Public relations · Realm · Sociology · Sustainable development · Anthropology · Computer Science · Crafts, Textile, and Design · Cultural and Artistic Studies · Law · Semiotics and Cultural Interpretation

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