Winning Hearts and Minds
Soft Power, Cinema, and Public Perceptions of the United States and China in Brazil
Bibliographic Data
| ID | 6146830 |
|---|---|
| Authors | Miaofang Guan (0000-0003-1004-8609, Universidade de São Paulo), Fabrício H Chagas-Bastos (0000-0002-3533-9034, Universidade de São Paulo), Marislei Nishijima (0000-0003-1162-7987, Universidade de São Paulo) |
| Year | 2023 |
| Volume | 3 |
| Issue | 2 |
| Publication date | 2023-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Global Studies Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 2634-3797 • E-ISSN: 2634-3797 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/isagsq/ksad029 |
| OpenAlex | W4379958689 |
| Language | EN |
| Citations received | 4 |
| References cited | 32 |
In this article, we explore the relationship between soft power projection and public opinion, specifically investigating how cinema as a soft power resource can shape people's positive perceptions about a country. While soft power has been defined as a form of persuasive power associated with intangible resources such as culture, ideology, and institutions, the link between these resources and public opinion has received limited attention in previous research. This study aims to fill this gap by using the film industry as a proxy for soft power projection. We compare the United States’ and China's soft power sources and projections through an online survey with 908 participants in Brazil. Our findings indicate that exposure to soft power via films can shape people's positive perceptions of countries. However, some dimensions of soft power appear to be more challenging to activate than others, such as patriotic films’ association with admiration for US military power. The study also discovered that soft power activation may be context dependent, with greater knowledge of a country's soft power resources in a particular context leading to increased soft power projection/activation. We contribute to research by empirically expanding our understanding of soft power dynamics and how power resources can be converted into public opinion in world politics
Admiration · China · Context (archaeology · Geography · Political science · Politics · Power (physics · Public opinion · Soft power · International Relations and Foreign Policy · Media Studies and Communication · Psychology · Social and Cultural Dynamics · Law · Social Psychology
The Global Cold War
From Film Stories to National Soft Power
The Impact of American Pop Culture in the Third World
Public Attitudes toward an Emerging China in Latin America
Missing the China factor
Soft power
Power transition theory and the rise of China
European Union and online platforms in global audiovisual politics and economy
International political marketing
Cultural globalization and the dominance of the American film industry
Soft power, global governance of cultural industries and rising powers
Cuatro formas de percibir a China desde América Latina
Sources and limits of Chinese ‘soft power’
Public Diplomacy and Soft Power
China’s soft power conundrum, film coproduction, and visions of shared prosperity
National Surveys Via Rdd Telephone Interviewing Versus the Internet
Globalization, soft power and the challenge of Hollywood
Authoritarianism Goes Global (II)
Foreign Policy and the Rational Public
Anti-Chinese Sentiment in Latin America
Soft Power
What Moves Public Opinion
Power and Interdependence in the Information Age
The Other West
| Unique citing works | 4 |
|---|---|
| Citations per year | 1,33 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 4 |