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More than Tweed Jackets and Beards

An Analysis of the Hashtag Campaign #ILookLikeAProfessor

Bibliographic Data

ID6172931
AuthorsSarah Maben (0000-0001-5739-4360, Tarleton State University), Liza P Benedict (0000-0003-3473-8575, Tarleton State University), Tracey M Holley (0000-0002-8406-3505, Tarleton State University), Karley A Goen (0000-0001-7868-4711, Tarleton State University)
Year2019
Volume3
Issue2
Pages74-74
Publication date2019-12-19
Open AccessYes
TypeARTICLE
VenueThe Journal of Public Interest Communications (JOURNAL)
Journal identifiersISSN: 2573-4342 • E-ISSN: 2573-4342
PublisherGeorge A. Smathers Libraries (PUBLISHER • US)
DOI10.32473/jpic.v3.i2.p74
OpenAlexW2994736413
LanguageEN
Citations received1
References cited23

The focus of this study was to identify themes that emerged on the publicly-posted #ILookLikeAProfessor hashtag Twitter campaign during August 2015. This qualitative content analysis explored tweets (n=1,855) from www.twitter.com/#ILookLikeAProfessor. Through qualitative open and inductive coding methods, four major themes were derived from the Twitter campaign among participants: 1) discussing diversity, 2) addressing appearance, 3) identifying self, and 4) using visual support. Researchers offer ideas for future study about this campaign and hashtag activism

Coding (social sciences · Content analysis · Diversity (politics · Qualitative analysis · Qualitative research · Social science · Sociology · Computer Science · Gender, Feminism, and Media · Media Studies and Communication · Social Media and Politics

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Citations per year0.5
Citation span2024 - 2024 (1)
Highly citedNo

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