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A Matter of Distinction

Candidate Polarization and Information Processing in Election Campaigns

Bibliographic Data

ID6179846
AuthorsDanny Hayes (0000-0003-1950-1617, Syracuse University, corresponding author), Mathieu Turgeon (0000-0003-0134-4027, University of North Texas)
Year2010
Volume38
Issue1
Pages165-192
Publication date2010-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Politics Research (JOURNAL)
Journal identifiersISSN: 1532-673X • E-ISSN: 1552-3373
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1532673x09333512
OpenAlexW2002528387
LanguageEN
Citations received1
References cited35

Because Republican and Democratic elites have polarized in recent decades, American voters increasingly face choices between candidates who hold divergent policy positions. Such a development has potential implications for the way voters process information during campaigns and choose between candidates on election day. Drawing on research in political psychology and using a nationally representative survey-experiment, we argue and find that levels of candidate polarization—the convergence or divergence of candidates’ issue positions—affect voter information consumption, recall of campaign information, and the balance of on-line and memory-based processing employed in the vote decision. In showing that voters faced with more similar candidates rely more heavily on memory-based processing, we provide further support for hybrid models of political information processing and suggest that candidate polarization has consequences for voter attitude strength and resistance to persuasion

Cognitive psychology · Democracy · Economics · Information processing · Motivated reasoning · Persuasion · Political economy · Political psychology · Political science · Politics · Positive economics · Public opinion · Public relations · Recall · Sociology · Voting · Voting behavior · Electoral Systems and Political Participation · Law · Psychology · Social and Intergroup Psychology · Social Media and Politics · Social Psychology

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Unique citing works1
Citations per year0,14
Citation span2019 - 2019 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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