Reexamining the Effects of Electoral Competition on Negative Advertising
Bibliographic Data
| ID | 6180158 |
|---|---|
| Authors | Kevin K Banda (0000-0003-4504-9302, Texas Tech University, corresponding author) |
| Year | 2022 |
| Volume | 50 |
| Issue | 1 |
| Pages | 45-51 |
| Publication date | 2022-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Politics Research (JOURNAL) |
| Journal identifiers | ISSN: 1532-673X • E-ISSN: 1552-3373 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1532673x211042001 |
| OpenAlex | W3196875327 |
| Language | EN |
| Citations received | 4 |
| References cited | 20 |
Prior research suggests that campaigns become more negative when the election environment becomes more competitive. Much of this research suffers from data and design limitations. I replicate and extend prior analyses using a much larger number of cases. Using advertising data drawn from 374 U.S. Senate and gubernatorial campaigns contested from 2000 through 2018, I find evidence that electoral competition encourages candidates to engage in more negative advertising campaigns and that incumbency status conditions these effects. Incumbents of both parties use more negative messaging strategies as competition increases. The effects of competition among challengers and open seat candidates is mixed. These results add to what we know about campaign advertising behavior and suggest that researchers should take care to avoid ignoring important contextual factors that underlie candidates’ strategic choices
Advertising · Business · Economics · Political advertising · Political science · Politics · Public relations · Replicate · Electoral Systems and Political Participation · Media Influence and Politics · Social Media and Politics
Asymmetric Politics
In Defense of Negativity
Negative Campaigning
Narrow Victories and Hard Games
The Effects of Negative Political Campaigns
Campaign Tactics and the Decision to Attack
Strategic Candidates, Campaign Dynamics, and Campaign Advertising in Gubernatorial Races
Timeless Strategy Meets New Medium
Evaluating Measures of Campaign Tone
Negativity in political perception
Negative Advertising and the Dynamics of Candidate Support
Understanding Interaction Models
Negative Campaigning
Two Explanations for Negativity Effects in Political Behavior
Advantages and Disadvantages of Cognitive Heuristics in Political Decision Making
Campaign Issue Knowledge and Salience
Campaign Advertising and Democratic Citizenship
Modeling Negative Campaigning
| Unique citing works | 4 |
|---|---|
| Citations per year | 1 |
| Citation span | 2022 - 2025 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 3 |