Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

The Dimensions of Negative Messages

Bibliographic Data

ID6180225
AuthorsKim Fridkin (0000-0001-9619-5276, Arizona State University, corresponding author), Kim L Fridkin, Patrick J Kenney (0009-0007-6669-9407, Arizona State University)
Year2008
Volume36
Issue5
Pages694-723
Publication date2008-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Politics Research (JOURNAL)
Journal identifiersISSN: 1532-673X • E-ISSN: 1552-3373
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1532673x08316448
OpenAlexW2065469473
LanguageEN
Citations received54
References cited50

Candidates and campaign strategists believe that negative campaigning works—negative messages depress citizen's evaluations of targeted candidates. However, scholars have been unable to validate consistently the claims of practitioners. To better understand how negative campaigning influences the electorate, it is necessary to consider the relevance and civility of negative messages. In particular, do citizens make distinctions concerning the relevance and civility of campaign messages? If so, do citizens' views about the relevance and civility of negative messages influence how they evaluate candidates? We rely on an experimental research design embedded in a public opinion survey to examine people's reactions to negative commercials. Based on a national survey of nearly 700 respondents, we find citizens differentiate between negative advertisements in meaningful and consistent ways. Furthermore, the civility and relevance of the negative commercials significantly influences people's evaluations of the targeted candidates in several ways, including trait, affect, and issue evaluations

Civility · Incivility · Political science · Politics · Public opinion · Public relations · Trait · Computer Science · Consumer Behavior in Brand Consumption and Identification · Electoral Systems and Political Participation · Law · Psychology · Social and Intergroup Psychology · Social Psychology

  • Interest Group Issue Appeals

    Open Access•Michael M Franz•The Forum•2014

  • Optimising Emotions, Incubating Falsehoods

    Open Access•Vian Bakir, Andrew Mcstay•Optimising Emotions, Incubating…•2022

  • Does It Matter Where You Read the News Story? Interaction of Incivility and News Frames in the Political Blogosphere

    Open Access•Porismita Borah•Communication Research•2014

  • Brevity is the Soul of Twitter

    Open Access•Kokil Jaidka, Alvin Zhou et al.•Journal of Communication•2019

  • More than Mimicry? The Role of Anger in Uncivil Reactions to Elite Political Incivility

    Bryan T Gervais•International Journal of Public…•2016

  • A Normative Perspective for Political Entertainment Research

    Open Access•Carina Weinmann, Peter Vorderer•Communication Theory•2018

  • Online and Uncivil? Patterns and Determinants of Incivility in Newspaper Website Comments

    Open Access•Kevin Coe, Kate Kenski et al.•Journal of Communication•2014

  • De la castagne en campagne

    Open Access•Pierre Lefébure•Questions de communication•2020

  • Rage on Stage

    Open Access•Pierre Lefébure, Jackie Godfrey•Questions de communication•2020

  • Negativity vs. Incivility

    Open Access•Yujin Kim•Mass Communication & Society•2026

  • When conflict fuels negativity. A large-scale comparative investigation of the contextual drivers of negative campaigning in elections worldwide

    Open Access•J Maier, Alessandro Nai•The Leadership Quarterly•2022

  • Expanding public debate? Examining the impact of India’s top English language political talk shows

    Prashanth Bhat, Kalyani Chadha•Media Asia•2023

  • Emotional Markers of Disrespect

    Open Access•R Stryker, Bethany Anne Conway et al.•Communication Research•2024

  • Partisanship and Perceptions of Fairness

    Open Access•Bárbara Allen, Eric Lawrence et al.•Journal of Experimental Political…•2015

  • Threat and Information Acquisition

    Open Access•Jennifer L Merolla, Elizabeth J Zechmeister•Journal of Experimental Political…•2018

  • Online and Offline Battles

    Open Access•Emma Van Der Goot, Sanne Kruikemeier et al.•The International Journal of…•2022

  • Political Trust and Negative Campaigns

    Open Access•Stephen C Craig, Paulina S Rippere•Politics & Policy•2014

  • Negative Campaigning in Party-Controlled Communication Channels

    Uta Rußmann•Journal of Political Marketing•2014

  • The Influence of Tone, Target, and Issue Ownership on Political Advertising Effects in Primary Versus General Elections

    Patrick Meirick, Gwendelyn S Nisbett et al.•Journal of Political Marketing•2011

  • Incivility or Invalidity? Evaluating Perspective API Scores as a Measure of Political Incivility

    Open Access•Bryan T Gervais, Celeste A Dye et al.•American Politics Research•2025

  • I Approve This Message

    Patrick Meirick, Gwendelyn S Nisbett•Mass Communication & Society•2011

  • Scale Matters

    Open Access•E Sapir, Eliyahu V Sapir et al.•Japanese Journal of Political…•2013

  • The effects of stress on political leadership evaluations

    Open Access•Jordan Mansell, A H Beyer et al.•Politics and the Life Sciences•2025

  • What is political incivility

    R Stryker, Bethany Anne Conway et al.•Communication Monographs•2016

  • Uncivil Name‐Calling in the U.S. Presidency, 1933–2018

    Open Access•Kevin Coe, Dakota Park-Ozee et al.•Presidential Studies Quarterly•2019

  • Incivility Online

    Bryan T Gervais•Journal of Information Technology…•2014

  • Birth of a scapegoat

    Open Access•Jack G R Wippell•Political Psychology•2026

  • Negative campaigning and its consequences

    Open Access•Martin Haselmayer•French Politics•2019

  • The effect of real‐news party cues

    Open Access•Rasmus Skytte•American Journal of Political…•2025

  • The Psychology of Leadership Destabilization

    Open Access•Mazlan Maskor, Niklas K Steffens et al.•Political Psychology•2020

  • Attack and Response in Political Campaigns

    Stephen C Craig, Paulina S Rippere et al.•Political Communication•2014

  • Is Context the Key? The (Non-)Differential Effects of Mediated Incivility in Three European Countries

    Open Access•Lukas Otto, Sophie Lecheler et al.•Political Communication•2020

  • Variability in Citizens’ Reactions to Different Types of Negative Campaigns

    Open Access•Kim Fridkin, Kim L Fridkin et al.•American Journal of Political…•2011

  • Can Social Media Incivility Induce Enthusiasm

    Open Access•Spyros Kosmidi, Spyros Kosmidis et al.•Public Opinion Quarterly•2020

  • He Said, She Said

    Open Access•Stephen C Craig, Paulina S Rippere•Politics & Gender•2016

  • A Negativity Gap? Voter Gender, Attack Politics, and Participation in American Elections

    Open Access•Deborah Jordan Brooks•Politics & Gender•2010

  • Uncivil yet persuasive? Testing the persuasiveness of political incivility and the moderating role of populist attitudes and personality traits

    Open Access•Chiara Vargiu, Alessandro Nai et al.•Political Psychology•2024

  • On Different Sides

    Open Access•Jonathan Van ’t Riet, Jonathan Van ‘t Riet et al.•Political Psychology•2019

  • Rousing the Partisan Combatant

    Open Access•Bryan T Gervais•Political Psychology•2019

  • From Incivility to Outrage

    Sarah Sobieraj, Jeffrey M Berry•Political Communication•2011

  • To Denounce, or Not To Denounce

    Open Access•Shoko Kohama, Kazunori Inamasu et al.•Political Communication•2017

  • (Re)Claiming Our Expertise

    Ashley Muddiman, Shannon C Mcgregor et al.•Political Communication•2019

  • When a Man Meets a Woman

    J Maier, Anna-Maria Renner•Political Communication•2018

  • Following the News? Reception of Uncivil Partisan Media and the Use of Incivility in Political Expression

    Bryan T Gervais•Political Communication•2014

  • Interactions of News Frames and Incivility in the Political Blogosphere

    Porismita Borah•Political Communication•2013

  • Party and Gender Stereotypes in Campaign Attacks

    Open Access•Erin C Cassese, Mirya R Holman•Political Behavior•2018

  • Bad for Men, Better for Women

    Open Access•Kim Fridkin, Kim L Fridkin et al.•Political Behavior•2009

  • Fighting Fire with Fire

    Open Access•Jason Roy, Christopher Alcantara•Canadian Journal of Political…•2016

  • Fair's Fair? Principles, Partisanship, and Perceptions of the Fairness of Campaign Rhetoric

    Open Access•Daniel Stevens, Bárbara Allen et al.•British Journal of Political…•2015

  • The Rise and Fall of Nasty Politics in America

    Open Access•Daniel M Shea, Alex Sproveri•PS Political Science & Politics•2012

  • Online negativity in Canada

    Open Access•Tamara A Small•Journal of Language and Politics•2018

  • Searching for the Dimensions of Today's Political Incivility

    Open Access•Sara Bentivegna, Rossella Rega•Social Media + Society•2022

  • Music and political identity salience in Nigeria's 2023 presidential election

    Emaeyak Peter Sylvanus, Felicia N Ezeugwu•Identities•2025

  • Boundary-work and the demarcation of civil from uncivil protest in the United States

    Open Access•R Braunstein•Theory and Society•2018

  • In Defense of Negativity

    John Gray Geer•In Defense of Negativity•2006

  • The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations

    Bruce E Pinkleton, Bruce Pinkleton•Journal of Advertising•1997

  • Negative Political Advertising

    Sharyne Merritt•Journal of Advertising•1984

  • Negative Campaigning

    Daniel Schmücking•Negative Campaigning•2014

  • Communication and persuasion

    Carl I Hovland•Communication and persuasion•1953

  • Party Identification and Negative Advertising in a U.S. Senate Election

    Open Access•James B Lemert, Wayne Wanta et al.•Journal of Communication•1999

  • Effects of Print Comparative Political Advertising on Political Decision-Making and Participation

    Open Access•Bruce E Pinkleton•Journal of Communication•1998

  • Some Contemporary Approaches

    William J Mcguire•Advances in Experimental Social…•1964

  • The Elaboration Likelihood Model of Persuasion

    Richard E Petty, John T Cacioppo•1986

  • Choices, values, and frames

    Daniel Kahneman, Amos Tversky•American Psychologist•1984

  • Effects of Soft-Money Issue Advertisements on Candidate Evaluation and Voting Preference

    Fuyuan Shen, H Denis Wu•Mass Communication & Society•2002

  • News Coverage of Negative Political Campaigns

    Open Access•Young Min•Harvard International Journal of…•2004

  • The Effect of Negative Campaign Advertising on Vote Choice

    Open Access•James D King, Jason B McConnell et al.•Social Science Quarterly•2003

  • Attention and weight in person perception

    Susan T Fiske•Journal of Personality and Social…•1980

  • An experimental study of the effectiveness of negative political advertisements

    Lynda Lee Kaid, John Boydston•Communication Quarterly•1987

  • Comparing Positive and Negative Political Advertising on Radio

    Open Access•Michael A Shapiro, Robert Rieger et al.•Journalism Quarterly•1992

  • Effects of Negative Campaigning on Turnout in U.S. Senate Elections, 1988-1998

    Richard R Lau, Gerald M Pomper•The Journal of Politics•2001

  • Nonresponse Rates and Nonresponse Bias in Household Surveys

    Robert M Groves•Public Opinion Quarterly•2006

  • Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders

    Jacqueline C Hitchon, Chingching Chang et al.•Political Communication•1997

  • The Effects of Negative Political Campaigns

    Richard R Lau, Lee Sigelman et al.•The Journal of Politics•2007

  • Why Is Research on the Effects of Negative Campaigning So Inconclusive? Understanding Citizens’ Perceptions of Negativity

    Lee Sigelman, Mark Kugler•The Journal of Politics•2003

  • The irrelevance of negative campaigns to political trust

    Michael D Martinez, Tad Delegal•Political Communication•1990

  • Negativity in political perception

    Open Access•Richard R Lau•Political Behavior•1982

  • Creating impressions

    Open Access•Kim Fridkin Kahn, John G Geer•Political Behavior•1994

  • A Spot Check

    Steven E Finkel, John G Geer•American Journal of Political…•1998

  • Striking a Responsive Chord

    Ted Brader•American Journal of Political…•2005

  • Beyond Negativity

    Open Access•Deborah Jordan Brooks, John G Geer•American Journal of Political…•2007

  • Changes in meaning and halo effects in personality impression formation

    Robert S Wyer•Journal of Personality and Social…•1974

  • Automatic vigilance

    Felicia Pratto, Oliver P John•Journal of Personality and Social…•1991

  • Affective and semantic components in political person perception

    Robert P Abelson, Donald R Kinder et al.•Journal of Personality and Social…•1982

  • The effect of message framing on breast self-examination attitudes, intentions, and behavior

    Beth E Meyerowitz, Shelly Chaiken•Journal of Personality and Social…•1987

  • Do Negative Messages Work

    Open Access•Kim Fridkin, Kim Leslie Fridkin et al.•American Politics Research•2004

  • Politeness

    Open Access•Penelope Brown, C Levinson et al.•Politeness•1987

  • Presidential Character Revisited

    Open Access•Michael Lyons, M F Lyons•Political Psychology•1997

  • Effects of the Television Spots on Images of Dole and Clinton

    Open Access•Lynda Lee Kaid•American Behavioral Scientist•1997

  • The New Videomalaise

    Open Access•Diana C Mutz, Byron Reeves•American Political Science Review•2005

  • An Impression-Driven Model of Candidate Evaluation

    Open Access•Milton Lodge, Kathleen M Mcgraw et al.•American Political Science Review•1989

  • Do Negative Campaigns Mobilize or Suppress Turnout? Clarifying the Relationship between Negativity and Participation

    Open Access•Kim Fridkin Kahn, Patrick J Kenney•American Political Science Review•1999

  • Some Internal Psychological Factors Influencing Consumer Choice

    William J Mcguire•Journal of Consumer Research•1976

  • A desarmonia da democracia

    Open Access•Amy Gutmann•Lua Nova Revista de Cultura e…•1995

Unique citing works54
Citations per year3,18
Citation span2009 - 2026 (18)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 53

Tools

Open DOISci-Hub
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae