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Indirect Mobilization

The Social Consequences of Party Contacts in an Election Campaign

Bibliographic Data

ID6180264
AuthorsScott D Mcclurg (0000-0002-1022-6180, corresponding author)
Year2004
Volume32
Issue4
Pages406-443
Publication date2004-07-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Politics Research (JOURNAL)
Journal identifiersISSN: 1532-673X • E-ISSN: 1552-3373
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1532673x03260581
OpenAlexW2001258267
LanguageEN
Citations received31
References cited40

Although direct contacts between campaigns and individuals are a central part of the process that encourages political participation, it is often argued that their effects extend beyond the initial contact via a secondary process of indirect mobilization. This article puts that argument to the test by investigating possible connections between direct party contacts and political mobilization in social networks. The results show that the primary social consequence of party contacts is to alter the substance, but not the volume, of politically oriented conversations that occur in social networks. These conversations, in turn, increase the salience of the campaign in the electorate but have only a mild effect on levels of campaign involvement. Although political mobilization does influence social communication, its effect on political involvement is restricted to socially based forms of involvement under limited conditions

Mobilization · Political communication · Political economy · Political mobilization · Political process · Political science · Politics · Social mobilization · Sociology · Electoral Systems and Political Participation · Law · Psychology · Social Capital and Networks · Social Media and Politics · Social Psychology

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Unique citing works31
Citations per year1,48
Citation span2005 - 2025 (21)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 30

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