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Mobilizing the Mobilized

The Electoral Recruitment Paradox

Bibliographic Data

ID6180322
AuthorsDavid Carl Kershaw
Year2010
Volume38
Issue3
Pages425-442
Publication date2010-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Politics Research (JOURNAL)
Journal identifiersISSN: 1532-673X • E-ISSN: 1552-3373
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1532673x09337188
OpenAlexW2040917245
LanguageEN
Citations received3
References cited17

The campaign mobilization literature argues that contacting will have the most influence on individuals who are socioeconomically or politically disadvantaged. Yet evidence persistently shows that the advantaged are disproportionately contacted. This paradox is explained once one recognizes that contacting during elections serves divergent goals that are tied to the election cycle and to election competitiveness. Broadly speaking, contacting in elections should be seen as having two participatory recruitment stages: a resource gathering stage—with resources coming from the advantaged—and a mass-mobilization stage—where every vote counts only when elections are competitive. This theory is supported with the 2000 Annenberg election data. In the resource gathering stage, income, education, and strong party identification increased the likelihood that an individual was contacted by the campaigns. In contrast, only income predicted mobilization stage campaign contact in nonbattleground states. Finally, a battleground state individual’s likelihood of being contacted slightly decreased as income rose

Citizen journalism · Democracy · Demographic economics · Disadvantaged · Economics · Mobilization · Political economy · Political science · Politics · Resource mobilization · Social movement · Turnout · Voting · Electoral Systems and Political Participation · Law · Political Influence and Corporate Strategies · Public Administration · Social Media and Politics

  • If Someone Asked, I’d Participate

    Open Access•Rebecca Jacobsen, David Casalaspi•Journal of Adolescent Research•2016

  • Hanging together or not? Impacts of social media use and organisational membership on individual and collective political actions

    Open Access•Xinzhi Zhang, Wan-Ying Lin et al.•International Political Science…•2018

  • (Un)leashed potentials

    Carsten Müller, Cord A Müller•Journal of Eastern African Studies•2024

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    Richard F Fenno•Home Style•1978

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    Daron R Shaw•Race To 270•2006

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    Henry Brady, Sidney Verba et al.•Voice and Equality•1995

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    David Niven•The Journal of Politics•2004

  • Recruitment and Political Participation

    Open Access•Paul R Abramson, William Claggett•Political Research Quarterly•2001

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    Open Access•Joseph Gershtenson•Political Research Quarterly•2003

  • War Chests as Precautionary Savings

    Open Access•Jay Goodliffe•Political Behavior•2004

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    Open Access•James G Gimpel, Frances E Lee et al.•American Journal of Political…•2008

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    J M Box-Steffensmeier•American Journal of Political…•1996

  • Quality Is Job One

    Open Access•David W Nickerson•American Journal of Political…•2007

  • The Mobilization Calendar

    Open Access•David Niven•American Politics Research•2002

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    Open Access•Brian S Krueger•American Politics Research•2006

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Unique citing works3
Citations per year0,3
Citation span2016 - 2024 (9)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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