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Fat, full, and happy

Effects of food deprivation, external cues, and obesity on preference ratings, consumption, and buying intentions

Bibliographic Data

ID6199267
AuthorsGail Tom (corresponding author), Margaret Rucker
Year1975
Volume32
Issue5
Pages761-766
Publication date1975-01-01
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0022-3514.32.5.761
PMID1185512
OpenAlexW1982201377, W4234973720
LanguageEN
Citations received9
References cited2

This study reassesses the relative influence of internal and external cues on the behavior of obese and normal individuals. Specifically, the effects of external cues and food deprivation on preference ratings, consumption, and buying intentions were tested for overweight and normal subjects. Obese subjects were more reactive than normals to external cues as indicated by their eating more and intending to buy more food after viewing food slides as opposed to scenery slides. However, their behavior also changed in response to food deprivation, becoming more negative. The obese showed lower food consumption, lower buying intentions, and lower ratings of both food and nonfood slides in the empty condition compared to the full condition.

Consumption (sociology · Developmental psychology · Economics · Food consumption · Food preference · Obesity · Overweight · Preference · Relative deprivation · Color perception and design · Consumer Behavior in Brand Consumption and Identification · Eating Disorders and Behaviors · Food Science · Medicine · Psychology · Social Psychology

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Citations per year0.33
Citation span1981 - 2025 (45)
Highly citedNo

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