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Normative appeals motivate people to contribute to collective action problems more when they invite people to work together toward a common goal

Bibliographic Data

ID6201232
AuthorsLauren C Howe (0000-0003-4555-4851), Priyanka B Carr (SurveyMonkey (United States)), Gary M Walton (0000-0002-6194-0472), Gregory M Walton
Year2021
Volume121
Issue2
Pages215-238
Publication date2021-08-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/pspa0000278
PMID34516184
OpenAlexW3200113864
LanguageEN
Citations received16

which included the same normative information but no reference to working together, did not affect interest or behavior. Mediation analyses suggest that working-together normative appeals were more effective because they fostered a feeling in participants that they were working together with others, which increased motivation, while inducing less social pressure, which undermined effectiveness. Results show how the very collective nature of collective action problems can be leveraged to promote personal behavior change and help solve societal problems. (PsycInfo Database Record (c) 2021 APA, all rights reserved)

Action (physics) · Collective action · Epistemology · Normative · Political science · Politics · Work (physics) · Behavioral Health and Interventions · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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Unique citing works16
Citations per year4
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 16

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