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A test between deindividuation and emergent norm theories of crowd aggression

Bibliographic Data

ID6202671
AuthorsLeon Mann (0000-0003-2495-1022, corresponding author), James W Newton, J Michael Innes (0000-0002-7232-6937)
Year1982
Volume42
Issue2
Pages260-272
Publication date1982-02-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037//0022-3514.42.2.260
OpenAlexW4233831377
LanguageEN
Citations received16
References cited13

Deindividuation theory predicts that under the cover of anonymity, crowd members will be more aggressive than when identifiable. Emergent norm theory predicts that the most aggressive behavior will occur when an aggressive norm prevails in a crowd in which participants are identifiable to each other. These contrasting propositions were tested in a laboratory experiment involving a 2X2 factorial design. In groups of 6-8, subjects who were either anonymous or identifiable to each other acted as an audience to a pair of discussants. Subjects were given the opportunity to administer loud noise to the discussants. The response displayed to each group as an alleged average was manipulated so that subjects were led to believe that either an aggressive or a lenient norm had developed. As predicted by deindividuation theory, anonymous subjects administered significantly higher levels of noise than identifiable subjects. Anonymous subjects used equally loud noise regardless of group norm. Self-ratings provided evidence that the effects of anonymity were mediated by a psychological state of deindividuation, in addition to freedom from accountability for individual acts. There was no support for the crucial emergent norm theory prediction that aggression will be greatest when subjects who are identifiable to each other are exposed to an aggressive norm

Aggression · Epistemology · Norm (philosophy · Perception · Social norms approach · Death Anxiety and Social Exclusion · Hate Speech and Cyberbullying Detection · Psychology · Psychology of Moral and Emotional Judgment · Psychology of Social Influence · Social and Intergroup Psychology · Social Psychology

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Unique citing works16
Citations per year0,4
Citation span1986 - 2025 (40)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 15

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