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Product assortment and individual decision processes

Bibliographic Data

ID6202912
AuthorsAlexander Chernev (0009-0004-6500-3066, Northwestern University, corresponding author)
Year2003
Volume85
Issue1
Pages151-162
Publication date2003-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0022-3514.85.1.151
PMID12872891
OpenAlexW3122193111
LanguageEN
Citations received18
References cited37

Research presented in this article examines the impact of product assortment on individuals' decisions. Four experiments report converging evidence that the impact of assortment is moderated by the degree to which individuals have articulated attribute preferences, whereby individuals with an articulated ideal point are more likely to prefer larger assortments than individuals without articulated preferences. The data further show that choices made from large assortments are associated with more selective, alternative-based, and confirmatory processing for individuals with articulated preferences and more comprehensive, attribute-based, and comparative processing for those without articulated preferences

Business · Cognitive psychology · Economics · Ideal point · Microeconomics · Point (geometry) · Preference · Product (mathematics) · Consumer Market Behavior and Pricing · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Marketing · Mathematics · Psychology · Social Psychology

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Unique citing works18
Citations per year0,86
Citation span2005 - 2024 (20)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 14

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