The Cost of Thinking
Bibliographic Data
| ID | 2962973 |
|---|---|
| Authors | Steven M Shugan (0000-0002-2631-4177, University of Chicago, corresponding author) |
| Year | 1980 |
| Volume | 7 |
| Issue | 2 |
| Pages | 99 |
| Publication date | 1980-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208799 |
| OpenAlex | W2076033371 |
| Language | EN |
| Citations received | 82 |
| References cited | 14 |
A theory and methodology are developed for explicitly considering the cost of comparing diverse choice alternatives. The theory allows (1) explicit analytical measures of the cost of using various simplified decision strategies, and (2) predictions regarding the distribution of mistakes a consumer is likely to make when reducing decision-making effort
Business · Decision theory · Distribution (mathematics) · Economics · Management science · Microeconomics · Risk analysis (engineering) · Computer Science · Consumer Market Behavior and Pricing · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Mathematics
The relationship of Brand Commitment, Brand Credibility, Perceived Quality, Customer Satisfaction and brand loyalty
A consumer behavior approach to modeling monopolistic competition
Context Effects on Effort and Accuracy in Choice
Decision Focus and Consumer Choice among Assortments
An Analysis of Conjunctive Choice
The Maximizing Mind-Set
An Evaluation Cost Model of Consideration Sets
The Effect of Novel Attributes on Product Evaluation
Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity
Consumer Choice Strategies for Comparing Noncomparable Alternatives
The Value Priority Hypotheses for Consumer Budget Plans
Adding Asymmetrically Dominated Alternatives
Ideology in Consumer Research, 1980 and 1990
Adapting Cutoffs to the Choice Environment
Consumer Preference for a No-Choice Option
Ambiguity, Processing Strategy, and Advertising-Evidence Interactions
When More Is Less and Less Is More
Contingent decision behavior
An Intelligent Display System for Psychiatric Education in Primary Care
Missing Information Can Be More Persuasive
Predictive Models for Archaeological Resource Location
Decision making and the avoidance of cognitive demand.
Effort and Accuracy in Choice
Cognitive biases explain religious belief, paranormal belief, and belief in life’s purpose
Reactance to Recommendations
Consumer Decision Making in Online Shopping Environments
E-Commerce Product Recommendation Agents
Resource-rational analysis
A Framework for Conceptual Contributions in Marketing
Brand Equity as a Signaling Phenomenon
The differential processing of price in gains and losses
Inducing compensatory information processing through decision aids that facilitate effort reduction
How does Identity Theory contribute to the Continuance Use of E-learning
The Effect of Variety on Consumer Preferences
Missing Information Can Be More Persuasive
Bayesian Reinforcement Learning With Limited Cognitive Load
Travel market maven in a traditional marketplace
Miserly response to rewards and risks perception in real-life social reward risky decision-making among individuals with internet gaming disorder
Understanding peer recommendation in mobile social games
Accounting for cognitive effort in random regret-only models
When too many is too much
Advancing understanding of pinch-points and crime prevention in the food supply chain
Credibilidad de los medios de comunicación
A Comprehensive Analysis of Permission Marketing
An Optimized Design of Choice Experiments
Psychological determinants of decision attitude
A Lens model analysis of covariation research
How Maximizers Estimate Their Decision Time
The voyage of a navigator
Content, Context, and Process in Reasoning during Adolescence
Effects of Quality and Quantity of Information on Decision Effectiveness
Comparability and Hierarchical Processing in Multialternative Choice
Reasons for Substantial Delay in Consumer Decision Making
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
The future of consumer decision making
The Dark Side of Choice
Life Cycle Cost Disclosure, Consumer Behavior, and Business Implications
Information impact on quality of multimodal travel choices
Synergy and congestion in the tourist destination life cycle
Public information systems
Just thinking about exercise makes me serve more food. Physical activity and calorie compensation
Regulatory focus, nutrition involvement, and nutrition knowledge
A transaction cost approach to consumer dissatisfaction and complaint actions∗
A theory of how intransitive consumers make decisions
Linking economics with psychology an economist's view
Attitude theory and behavioral costs
Rationally determined irrationality
An economic-psychological model of scrapping behavior
Rational attitude change by reference cues when information elaboration requires effort
When Being in a Positive Mood Increases Choice Deferral
Dominance Effects in the Wild
Choice Set Formation in Residential Mobility and Its Implications for Segregation Dynamics
Female board membership and stakeholder strategy
Consumer Response to Stockouts
Les dimensions de la proximité appliquées aux achats alimentaires
Product assortment and individual decision processes
Routine and feelings of safety, confidence, and well-being
Mental labour
Decision-Making Processes in Social Contexts
The Impact of Add-On Features on Consumer Product Evaluations
Explaining Cognitive Lock-In
The Influence of Task Complexity on Consumer Choice
Decisions with Multiple Objectives
Confidence in judgment
Elimination by aspects
Behavioral Decision Theory
A constant error in psychological ratings.
Simultaneous conjoint measurement
Models of Man
Conflict and Number of Choice Alternatives
Information and Consumer Behavior
Decision time as a function of the number and complexity of equally attractive alternatives
Human problem solving
Information Acquisition Behavior in Brand Choice Situations
| Unique citing works | 82 |
|---|---|
| Citations per year | 1,86 |
| Citation span | 1982 - 2026 (45) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 63 |