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Men as cultural ideals

Cultural values moderate gender stereotype content

Bibliographic Data

ID6204793
AuthorsAmy J C Cuddy, Elizabeth Baily Wolf, Paul Glick (0000-0002-8096-7603, Lawrence University), Peter Glick (0000-0003-4663-313X), Susan Crotty (Zayed University), Jihye Chong (Asian Center for Theological Studies and Mission), Michael I Norton
Year2015
Volume109
Issue4
Pages622-635
Publication date2015-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/pspi0000027
PMID26414843
OpenAlexW2189856918
LanguageEN
Citations received92
References cited44

Four studies tested whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different measures, Americans rated men as less collectivistic than women, whereas Koreans rated men as more collectivistic than women. In Study 3, bicultural Korean Americans who completed a survey in English about American targets rated men as less collectivistic than women, whereas those who completed the survey in Korean about Korean targets did not, demonstrating how cultural frames influence gender stereotype content. Study 4 established generalizability by reanalyzing Williams and Best's (1990) cross-national gender stereotype data across 26 nations. National individualism-collectivism scores predicted viewing collectivistic traits as more-and individualistic traits as less-stereotypically masculine. Taken together, these data offer support for the cultural moderation of gender stereotypes hypothesis, qualifying past conclusions about the universality of gender stereotype content

Collectivism · Cultural diversity · Developmental psychology · Gender role · Generalizability theory · Individualism · Individualistic culture · Moderation · Sociology · Stereotype (UML) · Cultural Differences and Values · International Student and Expatriate Challenges · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works92
Citations per year8,36
Citation span2015 - 2026 (12)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 88

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