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Prioritizing association strength versus value

The influence of self-regulatory modes on means evaluation in single goal and multigoal contexts

Bibliographic Data

ID6207101
AuthorsEdward Orehek (0000-0003-0623-0846, University of Groningen), Romina Mauro (Sapienza University of Rome), Arie W Kruglanski (0000-0002-4777-9299, University of Maryland, College Park), Anne Marthe Van Der Bles (0000-0002-7953-9425, University of Groningen)
Year2012
Volume102
Issue1
Pages22-31
Publication date2012-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/a0025881
PMID22514798
OpenAlexW2022258280
LanguageEN
Citations received28
References cited8

Means of goal attainment are said to be multifinal when they are capable of attaining more than 1 goal at the same time. Such means have an advantage over unifinal means because they have the potential to attain greater overall value. However, they have the disadvantage (relative to unifinal means) of diluting the association between the means and each of the goals (Zhang, Fishbach, & Kruglanski, 2007). In turn,diluted association strength is often interpreted as reduced means’ instrumentality. Given these tradeoffs between value (favoring a multifinal option) and instrumentality (favoring the unifinal option), the question is under what conditions 1 or the other would be selected. Based on regulatory mode theory(Higgins, Kruglanski, & Pierro, 2003; Kruglanski et al., 2000), we predicted and found in 5 experiments that individuals operating in a locomotion self-regulatory mode prefer a unifinal to multifinal means,whereas individuals operating in an assessment mode prefer multifinal to unifinal means. Implications of these findings for self-regulatory phenomena are discussed

Association (psychology) · Disadvantage · Human–computer interaction · Mode (computer interface) · Psychotherapist · Regulatory focus theory · Statistics · Value (mathematics) · Artificial Intelligence · Behavioral and Psychological Studies · Behavioral Health and Interventions · Computer Science · Mathematics · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works28
Citations per year2,15
Citation span2013 - 2026 (14)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 27

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