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Multifinality in implicit choice

Bibliographic Data

ID6205542
AuthorsWoo Young Chun (0000-0001-6569-3811, Chungnam National University), Arie W Kruglanski (0000-0002-4777-9299, University of Maryland, College Park), David Sleeth-Keppler, David Sleeth‐Keppler (0000-0002-4195-3049, Strategic Insight (United States)), Ronald S Friedman, Ronald Friedman (0000-0002-5901-8956, University at Albany, State University of New York)
Year2011
Volume101
Issue5
Pages1124-1137
Publication date2011-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/a0023778
PMID21574723
OpenAlexW2030515160
LanguageEN
Citations received13
References cited24

This research examines the possibility that people's choices in the service of an explicit focal goal may also reflect their tendency to fulfill implicit background goals and in that sense are multifinal. We carried out 5 experimental studies to investigate this notion. In Experiment 1, a primed implicit goal affected individuals' choices even when those avowedly served an explicit "focal" goal. Experiment 2 replicated this finding with a different type of implicit goals. Experiment 3 found that primed implicit goals had no effect on choices where the options that served them undermined the explicit goal. Experiment 4 found that a primed implicit goal served by a multifinal option does not privilege it over a unifinal option if that goal had been already attained by a different means. Finally, Experiment 5, via 3 types of control groups, showed that choices were affected by both the explicit and implicit goals in isolation, and they shifted toward multifinality when these goals were conjointly present. The discussion considers the integrative potential of the multifinality framework and its implications for a variety of phenomena in the domain of motivated cognition

Cognitive psychology · Implicit attitude · Privilege (computing) · Variety (cybernetics) · Artificial Intelligence · Behavioral Health and Interventions · Computer Science · Cultural Differences and Values · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works13
Citations per year0,93
Citation span2012 - 2025 (14)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 11

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