Exploring the Potential of Comics for Science Communication
A Study on Conveying Covid-19 Vaccine Safety Information to Black Americans
Bibliographic Data
| ID | 6218930 |
|---|---|
| Authors | Nan Li (0009-0000-4562-451X, University of Wisconsin–Madison, corresponding author), Dominique Brossard (0000-0002-9188-8388, University of Wisconsin–Madison), Shiyu Yang (0000-0002-6222-0389, The University of Tennessee, Knoxville, USA), Leonardo Barolo Gargiulo (0000-0001-6084-6372, University of Wisconsin–Madison) |
| Year | 2023 |
| Volume | 45 |
| Issue | 4 |
| Pages | 512-538 |
| Publication date | 2023-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Science Communication (JOURNAL) |
| Journal identifiers | ISSN: 1075-5470 • E-ISSN: 1552-8545 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/10755470231195643 |
| OpenAlex | W4386569325 |
| Language | EN |
| Citations received | 1 |
| References cited | 45 |
This study examined the effectiveness of using comics to communicate scientific information on COVID-19 vaccine safety to Black Americans. Although the effects of comics on interest, recall, and information sharing intention were not significant compared to expository texts and infographics, comics featuring abstract, racially ambiguous characters facilitated greater learning among participants with lower knowledge of COVID-19 vaccines, as opposed to comics with realistic representations of Black individuals. Furthermore, the effects of comics varied depending on individuals’ interest in comic reading. These findings highlight the potential of comics in science communication, but their design and target audience should be carefully considered
Art · Comics · Infographic · Literature · Misinformation · Pedagogy · Political science · Science communication · Science education · Sociology · Comics and Graphic Narratives · Computer Science · Digital Storytelling and Education · Media Influence and Health · Medicine · Psychology
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Measuring health literacy in populations
How Subject-Matter Knowledge Affects Recall and Interest
Putting Environmental Infographics Center Stage
The role of transportation in the persuasiveness of public narratives
The Extended Transportation-Imagery Model
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |