American Scientists’ Willingness to Use Different Communication Tactics
Bibliographic Data
| ID | 6219320 |
|---|---|
| Authors | John C Besley (0000-0002-8778-4973, Michigan State University, East Lansing, MI, USA, corresponding author), Todd P Newman (0000-0001-9767-958X, University of Wisconsin, Madison, WI, USA), Anthony Dudo (0000-0003-3586-758X, University of Texas, Austin, TX, USA), Leigh Anne Tiffany (0000-0002-7998-3948, Michigan State University, East Lansing, MI, USA) |
| Year | 2021 |
| Volume | 43 |
| Issue | 4 |
| Pages | 486-507 |
| Publication date | 2021-08-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Science Communication (JOURNAL) |
| Journal identifiers | ISSN: 1075-5470 • E-ISSN: 1552-8545 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/10755470211011159 |
| OpenAlex | W3157586723 |
| Language | EN |
| Citations received | 8 |
| References cited | 32 |
The careful choice of tactics—such as specific messages, styles, channels, or sources—is how strategic science communicators ensure that the time and money going into communication results in intended changes to chosen audiences’ beliefs, feelings, and frames, as well as associated behaviors. Using a sample of scientists from American research universities ( N = 516), we assess scientists’ willingness to use 11 different communication tactics and the relationship between these tactics and potential predictors. We find that scientists are open to a range of communication tactics. Practical and theoretical implications for science communication are discussed
Feeling · Mathematics education · Political science · Public relations · Science communication · Science education · Strategic Communication · Climate Change Communication and Perception · Misinformation and Its Impacts · Psychology · Public Relations and Crisis Communication · Social Psychology
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| Citations per year | 2 |
|---|---|
| Citation span | 2022 - 2026 (5) |
| Highly cited | No |