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Knowledge Is Power

A Mixed-Methods Study Exploring Adult Audience Preferences for Engagement and Learning Formats Over 3 Years of a Health Science Festival

Bibliographic Data

ID6219675
AuthorsLaura Fogg-Rogers (0000-0002-1081-4855, University of the West of England, Bristol, UK, corresponding author), Jacquie L Bay (0000-0003-0139-1050, The University of Auckland, Auckland, New Zealand), Hannah Burge, Hannah Burgess (The University of Auckland, Auckland, New Zealand), Suzanne C Purdy (0000-0001-9978-8173, The University of Auckland, Auckland, New Zealand)
Year2015
Volume37
Issue4
Pages419-451
Publication date2015-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueScience Communication (JOURNAL)
Journal identifiersISSN: 1075-5470 • E-ISSN: 1552-8545
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1075547015585006
OpenAlexW2141779016
LanguageEN
Citations received11
References cited45

Science festivals enable scientists to engage with publics, but format design reflecting different engagement models is contested. This study gathered mixed-methods data over 3 years (2011-2013) from on-site surveys ( N = 661) of a health science festival, exploring audience preferences for dissemination or dialogue formats (lectures, discussions, community expo, lab experiments, and day out). Irrespective of time, age–group, or gender, lectures were significantly ranked the main attraction (76.8%), most highly attended (89.1%), and most useful format (83.8%). Thematic analysis revealed five themes exploring nonformal learning motivations for audiences, highlighting that knowledge/understanding acquisition is perceived as empowering greater health literacy

Citizen science · Community engagement · Health literacy · Literacy · Pedagogy · Political science · Public relations · Publics · Qualitative research · Science communication · Science education · Scientific Literacy · Social science · Sociology · Thematic analysis · Animal and Plant Science Education · Climate Change Communication and Perception · Conferences and Exhibitions Management · Psychology

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Unique citing works11
Citations per year1,1
Citation span2016 - 2025 (10)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 11

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